What's Baffling About Your Brand?

What’s Baffling You About Your Brand?

Over the years I’ve spoken to many of you, and have heard about your struggles as you build a brand for your business.

Brand marketing or brand design: which one is more difficult?

As you know, I believe a successful brand happens when you combine strategic marketing and great design. Most of the struggles I see fall into one of these categories.

Marketing issues:

  • You struggle to find a good name or tagline for your business.
  • You aren’t sure how to talk about what you offer.
  • You don’t understand who your ideal customer is.
  • You can’t put your finger on what makes your business unique.

Design issues:

  • You can’t figure out which colors would work best for your business.
  • You have no idea how to choose fonts that communicate your brand.
  • You find it difficult to make your marketing materials look polished.
  • You work with a designer, but aren’t getting what you need from them.

    Read article …What’s Baffling You About Your Brand?

Signs of Quality: 10 Ways to Instantly Boost Your Trust Factor

Signs of Quality: 10 Ways to Instantly Boost Your Trust Factor

Scroll down to the bottom of this extra-long post, and sign up to get my free Signs of Quality PDF. It includes this post content, plus an editable checklist you can use to check the quality of all your offerings.
Do you struggle to compete with more established businesses?

Maybe that’s why you read a blog called “Big Brand System.” You want your business to grow, and you know that building a solid brand presence will help.

In the end, though, your prospects will become customers because they trust your business. They’ll open their wallets because they perceive quality in your offerings.

But when you have a limited marketing budget, how can you communicate quality?

Quality isn’t expensive to deliver

The good news is that quality doesn’t have to cost a lot to deliver. Your ability to deliver quality has more to do with thinking through the buying process from the perspective of your prospect.

It’s about anticipating and meeting their needs, every step of the way.

Read article …Signs of Quality: 10 Ways to Instantly Boost Your Trust Factor

How to promote your content using images

If Not You, Who? How to Go To Bat for Your Content

Content marketing.

It’s the modern way to market your business. You share information, guidance, tips, and stories.

For the prospects and customers who receive it, it doesn’t feel like marketing. It feels like they have a relationship with you. And that’s why it’s so effective.

For you, it feels like a lot of writing.

Writing website content. Maybe writing a blog. Writing email newsletters or autoresponder series (or both). Writing guest posts on blogs within your field. Writing ebooks, special reports, white papers.

Content marketing is Non. Stop. Writing.

Read article …If Not You, Who? How to Go To Bat for Your Content

More Results, Less Content: Harness the “Visual Multiplier Effect”

I’m happy to feature this guest post from Kelly Kingman. Scroll down to the bottom of the post and sign up to watch my free workshop on this topic! –Pamela Wilson

Let me guess, did “less content” get your attention?

As busy entrepreneurs, most of us are barely carving out enough time to keep up with our current writing needs. We pour pearls of wisdom into our blog and newsletter, but some months it seems like no one has time to click, read or share that link to our insightful and well-crafted written content.

Wouldn’t it be amazing if there was a way that you could take those ideas that you’ve spent precious hours turning into articles and posts, and give them the digital equivalent of a megaphone?

That’s where the Visual Multiplier Effect comes in. Your ideas are the spark, the words are the kindling. Then, when you add a layer of visual communication to your marketing messages — that’s the gasoline.

The Visual Multiplier Effect, simply stated, dramatically increases the effectiveness of your marketing by increasing these four factors:

  • attention
  • retention
  • persuasion
  • proliferation

Let’s look at each and why visual information is so powerful.

Read article …More Results, Less Content: Harness the “Visual Multiplier Effect”