Avoid Costly Mistakes: Where to Spend and Where to Save Your Marketing Dollars

Avoid Costly Mistakes: Where to Spend and Where to Save Your Marketing Dollars

Sometimes it makes perfect sense to save a few marketing dollars. And sometimes it’s a disaster.

I’ll be the first to admit that I shop for some of my clothes at consignment shops. Some of my furniture was handed down to me, or given to me by friends. I like the idea of re-using and re-purposing items, and saving money where I can.

But sometimes, you’ve got to spend some to make some.

Below, I share my highly personal list of places where I believe you can save money as you market your business. Just as important, I share my list of places where it’s truly worthwhile to spend some so your marketing is more efficient and effective.

Read article …Avoid Costly Mistakes: Where to Spend and Where to Save Your Marketing Dollars

The "One True Calling" Hoax: How to Avoid This Business Disaster

The “One True Calling” Hoax: How to Avoid This Business Disaster

Have you heard this before?

“Everything will fall into place once you’ve found your one true calling.”

Are you actively seeking your one true calling? Are you feeling frustrated because you haven’t found it yet?

That might be because the search is unnecessary.

I recommend you call off the hunt, and do something else instead.

Read article …The “One True Calling” Hoax: How to Avoid This Business Disaster

How to Spring Clean Your Marketing

Don’t you love spring?

After a long winter, everything is fresh and new. Sunshine floods into all your dark corners, and makes you realize …

“Uh-oh. I need to do some clean up!”

The same thing happens with your marketing. At some point, you look at your marketing materials and realize there are a few items that are a little off kilter and messy. They’re not as consistent as you’d like. Or they’re promoting things that no longer reflect the direction of your business.

Time to update your marketing and get it working again!

Read article …How to Spring Clean Your Marketing

Why a Shoddy Ebook is Bad for Your Brand

Why a Shoddy Ebook is Bad for Your Brand

Remember web video a few years back?

In the early years of online video, we were perfectly content to spend five minutes of our lives watching a video that was filmed with a laptop camera — while that laptop was on a lap. We forgave the jiggly end result, the hard-to-understand audio, and the slow pacing.

After all, we were watching video! On our computers! So cool!

Now, though, we’re not as patient with sub-par video. Because of the high video standards of people like Marie Forleo and Michael Hyatt, our collective standard for web video has risen.

The same thing has happened to ebooks

In the early days of PDF ebooks, you could simply save your text document as a PDF, and call it an ebook.

Your ebook could look like a well-formatted book report.

But PDFs can’t look like text documents anymore. Thanks to the efforts of people like Joel Friedlander, The Book Designer, and — truth be told — me, the standards for ebook design are rising, too.

Read article …Why a Shoddy Ebook is Bad for Your Brand

Your Ebook Is Calling: 8 Reasons to Get Fired Up About Getting It Done

Do you hear that?

It’s your ebook calling. That ebook you have inside that wants to find its way out into the world.

You’ve thought about it. You may have jotted down some ideas for topics. You may have even started writing it.

But it’s not done. Yet.

Today’s post is designed to “light a fire” under you. I want you to get excited about all the possibilities that await you once you get your ebook done!

Read article …Your Ebook Is Calling: 8 Reasons to Get Fired Up About Getting It Done