Sometimes it makes perfect sense to save a few marketing dollars. And sometimes it’s a disaster.
I’ll be the first to admit that I shop for some of my clothes at consignment shops. Some of my furniture was handed down to me, or given to me by friends. I like the idea of re-using and re-purposing items, and saving money where I can.
But sometimes, you’ve got to spend some to make some.
Below, I share my highly personal list of places where I believe you can save money as you market your business. Just as important, I share my list of places where it’s truly worthwhile to spend some so your marketing is more efficient and effective.