How to Create Powerful Marketing Hotspots on Your Website

How to Create Powerful Marketing Hotspots on Your Website

If you set it up correctly, your website can work for you while you sleep.

It can generate sign ups to an email list, and sales of your services and products all while you live your life and pay no attention to it.

But it’s not a matter of simply plopping an opt-in form or an ad onto your pages.

For best results, you need to pay close attention to where you position things on your website to take advantage of the natural resting places your site visitors use when reading.

Let’s start with a proven reading pattern that’s important to understand.

Read article …How to Create Powerful Marketing Hotspots on Your Website

Create a New Twitter Header in 3 Easy Steps

My friend Kelly Kingman joins us this week to talk about the changes up ahead on Twitter. Discover how to adapt your Twitter header and profile images to take advantage of the new format. Questions? Ask away in the comments! – Pamela Wilson


Twitter is rolling out its biggest-ever redesign this month, and the new look will remind you a lot of the shift that Facebook went through a couple years ago with their cover photos.

But it’s not just about bigger photos — a couple of these changes might transform the way you think about the content you post to social media.

Right now, this new design for your profile is opt-in, but by May 28th, 2014, all profiles will be switched over to the new look. Below, we’ll hit the highlights of what’s new as well as give you a super-fast way to give your Twitter profile page a fresh makeover.

Read article …Create a New Twitter Header in 3 Easy Steps

The Care & Feeding of Your Favorite Copywriter

For Best Results: The Care and Feeding of Your Favorite Copywriter

You may start out writing your own copy, but as your business grows, you’ll want to bring in a professional to help write important marketing materials for your business. To address this, I asked my friend Amy Harrison to weigh in.

Amy is a top-notch copywriter who is also a skillful teacher. And in today’s post, she’s teaching us how to make the most of your work with a professional copywriter.

Enjoy her post, and please make Amy feel welcome by leaving a comment at the end! – Pamela


Copywriters can be strange and mysterious creatures to work with.

Trained in the art of persuasive writing, they’re a killer marketing ingredient.

But if you’ve never worked with one before, how should you handle them?

Simply follow the below instructions and you’ll be sure to make the most of your investment in this rare, but eager to please breed.

Read article …For Best Results: The Care and Feeding of Your Favorite Copywriter

How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now

Breaking out in a sweat because you need to choose a business name? Finding the right name for a business requires nerves of steel.

After all, it’s a major commitment with far-reaching consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.

Read article …How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now