About page best practices

The 5 Essential Keys to a Tantalizing ‘About’ Page

It’s an easy mistake when you’re trying to create the best about page.

Once you know it, you’ll see it happening on most websites.

Let me ask you:

What’s the purpose of your about page? That’s obvious, isn’t it?

It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it.

Right?

Read article …The 5 Essential Keys to a Tantalizing ‘About’ Page

The Long, Winding, Sometimes Rocky Trail to Success, and Why It’s Worth the Trip

Wouldn’t it be nice if business success was easy? If there was a formula for success, like all the self-help gurus would have us believe?

My answer to those questions is no. I think it’s good that business is challenging and difficult at times.

It’s only through fighting past the tough times — and puzzling through the challenges — that we learn. And once we’ve put the effort in, we appreciate the success we’re able to create more than if it was handed to us.

Read article …The Long, Winding, Sometimes Rocky Trail to Success, and Why It’s Worth the Trip