Logo design is in the news on a regular basis. And the story usually isn’t pretty.
Here’s how it goes:
“The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams.
And when XYZ Organization admitted the new logo cost $40,000, a protest was organized and shareholders complained loudly about “wasting funds on a frivolous expense.”
Why is it that people don’t like it when logos change?
I’m going to answer this one based on my vast experience with human nature — something that can only be acquired after you’ve lived as long as I have. 😉