Why Does That Logo Cost So Much?

Logo design is in the news on a regular basis. And the story usually isn’t pretty.

Here’s how it goes:

“The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams.

And when XYZ Organization admitted the new logo cost $40,000, a protest was organized and shareholders complained loudly about “wasting funds on a frivolous expense.”

Why is it that people don’t like it when logos change?

I’m going to answer this one based on my vast experience with human nature — something that can only be acquired after you’ve lived as long as I have. 😉

Read article …Why Does That Logo Cost So Much?

Your Step-by-Step Guide to Writing More in Less Time

Have you ever sat down to write content for your business, only to…

Get distracted?

Feel overwhelmed?

Get stuck halfway through?

You’re not alone. Writing can be tough, but it’s essential if you want to attract customers and clients.

If you want to know that the next time you write you’ve got tools to stay in the zone until you’re finished, these tips are for you:

Read article …Your Step-by-Step Guide to Writing More in Less Time