Let’s Talk: What’s Your Biggest Business Challenge Right Now?

These past few weeks, I’ve been speaking personally with Big Brand System readers.

It’s the latest incarnation of my Big Brand System Focus Group. The last time I ran a focus group was back in late 2012, and a lot has changed since then.

But one thing hasn’t changed at all. It turns out that back in 2012, and today in 2015 I had the same reaction after speaking personally with many of you:

Read article …Let’s Talk: What’s Your Biggest Business Challenge Right Now?

6 Ways to Strut Your Brand Personality with Breathtaking Consistency

Is “brand consistency” code for “have a boring brand?” Let’s see …

Imagine going to a new restaurant.

You walk in and are greeted by a pleasant hostess, who seats you at their best table.

The food smells amazing, and you can’t wait to order.

Unfortunately when you open the menu—it’s in Japanese.

There must be some mistake. You wait for the waitress to come and ask for English menus, only to find she speaks French!

At this point, you are so fed up (not to mention hungry) that you just leave and head to the pizza joint down the way.

The restaurant lost a customer (possibly a loyal one—or even a brand ambassador), and your customer experience has been ruined.

Read article …6 Ways to Strut Your Brand Personality with Breathtaking Consistency