I Get By With a Lot of Help from My Friends

Just about 18 months ago, the amazing team at Rainmaker Digital (formerly Copyblogger Media) invited me to join them.

My first thought? “What’s going to happen to Big Brand System?” And until I had a good answer for that question, I wasn’t ready to consider going to work for someone else.

Fortunately, after spending some time thinking, planning, and (especially) talking to friends, I was able to come up with a plan. For more on what I’ve done, read The Future of Big Brand System, plus a 4 Letter Word You Should Know.

And it’s because of those friends and colleagues that this website has continued to chug along, faithfully delivering a new piece of content every single week. We either publish a post, or send our the Weekend Digest newsletter (which was recently featured in this post on Copyblogger) without fail.

With Thanksgiving in the US coming up next week, I’ve been thinking a lot about the people who’ve made it possible to keep this blog going strong over the past 18 months.

And in today’s post, I want to tell you a bit more about each of them. I hope you’ll take the opportunity to send them your thanks in the comments of this post. Without them, this site wouldn’t be here!

Read article …I Get By With a Lot of Help from My Friends

How to Stand Out from the Crowd with an Unforgettable Personal Brand

How to Stand Out from the Crowd with an Unforgettable Personal Brand

Oprah Winfrey has a stand out brand.

If I say her name, you get an instant image in your mind of Oprah: her physical appearance, her personality, her TV shows, her movie roles, her magazine.

As these thoughts flow through your mind, consider that they have been carefully crafted by Oprah’s marketing team over many years to create a consistent brand image of her in your mind.

After all, what is a brand but a harmonious series of images, thoughts, and beliefs about a person, business or product?

We often talk about creating a strong, consistent brand for your business or product.

What if the “product” you’re selling is you? Can you stand out with a personal brand that’s as strong as Oprah’s?

Read article …How to Stand Out from the Crowd with an Unforgettable Personal Brand