4 Techniques for Finding and Interviewing Your Dream Subject-Matter Expert

4 Techniques for Finding and Interviewing Your Dream Subject-Matter Expert

No matter the industry, we all have a favorite subject-matter expert (SME).

They’re the people whose books fill your bookshelf, whose newsletters fill your inbox, and whose tweets dominate your Twitter feed.

Their knowledge is the content compass that guides you as you create the informative, engaging, and valuable information your readers adore.

Now imagine interviewing those same SMEs on your website, delivering your readers’ favorite content direct from the experts themselves.

You’ve seen big names do it in their articles and podcasts, and you’d like to do the same.

It’s a privilege reserved for Internet insiders, right?

Not quite.

In fact, from local leaders to Internet superstars, you’re only four steps away from interviewing your dream subject-matter expert on your website:

  1. Connect with an applicable SME
  2. Ask the SME for an interview
  3. Craft the interview questions
  4. Interview the SME

Grab your notepad and take notes — it’s time to interview that SME you’ve admired.

Read article …4 Techniques for Finding and Interviewing Your Dream Subject-Matter Expert

3 Ways to Improve Your Marketing

3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)

“As with any business, if you’re not morphing, and changing, and growing — you don’t have to be growing huge but growing — you’re slowly dying.” – Andrew Martin, owner of Honey Pot Hill Orchards

Scary when you think about it, isn’t it?

If your business isn’t growing, it’s slowly dying.

As a business owner, you’re constantly trying to figure out how to bring new people in and how to retain existing customers. It’s true for new and established businesses.

There’s good news though. A few simple tweaks to your marketing efforts can have major impact on your ability to generate repeat business and find new customers.

Interviewing successful small business owners for the Small Biz Stories podcast, I’ve observed things they’re doing well with their marketing and identified areas for improvement.

Use these three tips to improve your marketing and keep your business growing.

Read article …3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)