How to Make Content Marketing Fun (and Much Easier)

I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.

And this would happen on a weekly basis.

It wasn’t pretty. Why did I do that to myself?

Back in early 2010, I put myself in a precarious professional position. After spending decades as someone who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.

After decades running an offline business, I decided to start this site, Big Brand System.

And I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions build recognizable brands. And that anyone can learn the basic principles of both, and apply them to their business.

But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.

No pressure!

Read article …How to Make Content Marketing Fun (and Much Easier)

Write persuasively

How to Use Uncomfortable Truths to Write Persuasively

Sometimes you have to make your customer feel uncomfortable before they will trust your marketing content.

I’m not talking about agitating their current problem or pain point, but by being upfront and saying:

The solution I have won’t work for everyone.

To illustrate, I want to use an example that I call the TripAdvisor Test.

Read article …How to Use Uncomfortable Truths to Write Persuasively