From Zero to Book: How to Take a Dream and Make It a Reality

Did you ever have a big dream? A dream that was so big, it kind of intimidated you?

A dream that was audacious enough that it made you nervous?

That’s how I felt last fall.

I have wanted to write a book since 2009. As a matter of fact, Big Brand System was going to be a book, not a website.

But around the time I had the original idea to write a book, I found Copyblogger, discovered how to build an online business, and the Big Brand System book became the Big Brand System website, courses, products, coaching, and more.

The book idea was moved to a back shelf in my mind. But it never really went away.

The best big dreams have that effect on us, don’t they? They “haunt” us … in a good way.

Here’s what you can learn from my process of turning this big dream into a reality.

Read article …From Zero to Book: How to Take a Dream and Make It a Reality

Surprise! How Clich├ęs Help You Create a Memorable Marketing Message

A few years ago, Australian comedy rock group The Axis of Awesome went viral with a performance of almost 40 hit pop songs that can be played with the same four chords.

The act is surprising, as we learned that songs like Journey’s “Don’t Stop Believin’,” Lady Gaga’s “Poker Face,” and Bob Marley’s “No Woman No Cry” can all be played with the exact same building blocks.

Doesn’t sound right, does it?

Because when these popular songs came out, they sounded unique and fresh. That’s why they became popular.

The secret? The same four chords in these songs — or musical “clichés” — create a foundation for something deep and meaningful.

And, more importantly, something uniquely saleable.

Like master songwriters, you can use clichés to make many aspects of your business stand out.

Let’s find out how.

Read article …Surprise! How Clichés Help You Create a Memorable Marketing Message