delight web visitors

A 62-year-old Formula for Delighting Web Visitors

Can you hear it?

Click, click, click…

It’s a pleasing sound.

The sound of visitors signing up for your newsletter. The sound of project requests heading your way. The sound of purchases being confirmed.

You close your eyes and smile. You can see blue sky, sunshine, and sales … aaah, yes!

But all of a sudden, the sky turns gray.

That clicking? It’s the sound of visitors hitting the Back button. Of them returning to Google. Of them taking their business elsewhere.

Aargghh!

Why are they leaving?

What makes those other websites more appealing? Why does their content get shared more? Why are they getting the sales?

How can you delight web visitors reliably?

Read article …A 62-year-old Formula for Delighting Web Visitors

How to Brand Anything: Your Business, Your Idea, Yourself

One of the reasons I started Big Brand System is that I saw a trend happening in the world of business.

Back in 2010 when this site went live with a single post, I saw that business owners suddenly had access to tools that put the power of design and marketing into their hands.

It was a revolution! Before then, if you wanted to market your business you hired someone to do the work.

But now, online tools, websites, and platforms — many free — are all available to use to brand your business.

Here’s the thing, though — just because you have a kitchen doesn’t mean you’re a great cook.

Access to tools doesn’t mean mastery of them. Which is why we see a lot of mediocre marketing and branding floating around the web. It’s earnest and well meaning and kind of … awful.

It’s unreadable. It’s garish. Or it misses the mark in terms of the message.

Read article …How to Brand Anything: Your Business, Your Idea, Yourself