Can you hear it?
Click, click, click…
It’s a pleasing sound.
The sound of visitors signing up for your newsletter. The sound of project requests heading your way. The sound of purchases being confirmed.
You close your eyes and smile. You can see blue sky, sunshine, and sales … aaah, yes!
But all of a sudden, the sky turns gray.
That clicking? It’s the sound of visitors hitting the Back button. Of them returning to Google. Of them taking their business elsewhere.
Why are they leaving?
What makes those other websites more appealing? Why does their content get shared more? Why are they getting the sales?
How can you delight web visitors reliably?