It crushes me.
Each time I see an image on social media that does NOTHING — zip, zilch, nada — for a brand’s image, sales, or traffic, the conversion-loving copywriter in me is crushed.
If you’re an online business owner who uses images in any shape or form, recognize that those images have a “job” to do — a purpose to fulfill.
That job is to establish your presence, increase brand recognition and yes, propel your audience to take action.
If your images aren’t doing all of these jobs, chances are your marketing wouldn’t have the impact it should have and you’ll be shedding some very expensive tears at the end of the year, too.
If your social media images haven’t been delivering and aren’t giving you the return that they totally can, do not despair.
Help’s at hand in the form of this post, peppered with real-world examples of social media images that are crushing it with their calls-to-action and on-point branding.