How to focus on a new target audience

How to Focus Your Business on a New Target Audience

I was in the middle of a first coaching session with “Brenda” not long ago when I heard her say a phrase that made my warning sign go off.

It sounded something like this:

“I want to help people who don’t understand what (my offering) can do for them.”

It’s not the first time I’ve heard a similar statement from a coaching client.

As a matter of fact, I hear it so often I now have a name for this concept — I call it the “halo effect.”

And when people suffer from it, they can end up focusing on the wrong target audience for years. Sometimes this one mistake — made early on — can make it impossible to build a profitable business.

I have a resource for you in this article — a checklist that will show you how to pivot your business to a new audience.

Read article …How to Focus Your Business on a New Target Audience

How to design a powerful logo in 3 simple steps

How to Design a Powerful Logo in 3 Simple Steps [Infographic]

Did you ever wonder how to design a logo?

Better yet — how do designers create logos that are simple, memorable, and effective?

In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content.

In the infographic below, you’ll see the process I went through to design a logo for my newest product — The Image Lab.

Read article …How to Design a Powerful Logo in 3 Simple Steps [Infographic]