Find your brand personality

Why Your Brand Personality is More Important Than You Think

What brand are you?

Having a memorable brand identity helps you stand out from the competition.

But it’s not easy to develop, is it?

It’s tough to put together branding elements like words, colors, fonts, and images in a way that fully expresses how you’d like the world to see your business.

I recommend a simple starting place — discovering your brand personality.

And today, I’m bringing you an easy (fast) way to find your brand personality and begin expressing it to the world.

Read article …Why Your Brand Personality is More Important Than You Think

Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Today’s article on email marketing best practices is long and thorough.

The good news?

You can watch the Email Best Practices video at the end to boost retention after you’ve read the information here.

Email marketing can be absolutely mortifying.

Why?

Because any mistake you make in your email marketing goes out to hundreds, thousands — sometimes tens of thousands of people all at once.

And you can’t take it back.

It sits there as a witness to your imperfections, glowing on screens across the world.

Email marketing mistake
Here’s my face when I realize I sent an email with a mistake.

My personal email marketing Hall of Shame

Mistakes with email marketing? I’ve made a few. Here’s a sample:

Read article …Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox