How to boost conversions with your online offer

4 Simple Ways to Boost Conversions — and Trust — in Your Online Offer

Maybe if we could all meet face-to-face and shake hands when we made a sale, conversions for your online offer would soar.

Two men shaking hands and closing a sale

But as it stands — and until virtual reality gets a whole lot better — our online businesses must build trust virtually if we want to boost conversions and sell more of our products and services.

Fortunately, there are proven techniques. And they aren’t especially difficult to implement.

But there is one important rule to remember as you learn these techniques:

It’s crucial to use all four techniques any time you make an offer online.

There’s strength in numbers!

And using every one of these methods on your sales pages creates a “trust sandwich” with layer upon layer of reasons that help your prospects feel secure handing over a credit card number.

Ready to discover the four simple techniques you can use to build trust and boost conversions with your online offers?

Read article …4 Simple Ways to Boost Conversions — and Trust — in Your Online Offer

What is Visual Content Marketing?

Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?