There’s nothing like the feeling when you get testimonials from real-life customers.
You can use these powerful snippets to convince even your most skeptical prospects to do business with you for the first time.
Testimonials show prospects how real people have used your product or service to get real results.
Testimonials break down your prospect’s defenses because they’re easy to believe, especially compared to regular marketing copy.
Testimonials come from a customer — someone who is just like the person who’s reading your page.
- How can you ask for testimonials?
- How should you ask for them so you get testimonials that work?
- How should you format your testimonials?
This post will answer these questions one by one, and I’ll use testimonials I’ve gathered as examples.