Man at computer: Content Marketing Strategy, How to Share Your Valuable Expertise

Content Marketing Strategy: How to Share Your Valuable Expertise

Sorry to be the bearer of bad news— but the following approach is not a viable content marketing strategy …

“Let’s throw some pasta at the wall and see what sticks …”

A random content marketing approach will make you want to give up long before you ever see results from your hard work.

Why? Well …

As the unmistakable Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”

Yogi wasn’t talking about content strategy, but he could have been.

Without a content marketing plan in place, you will go to a lot of effort and may not see any results at all.

Today’s post will help you create a simple, easy-to-follow content marketing strategy that adapts to your business life cycle.

Planning your content with your business life cycle at the forefront is the key to content marketing strategy success.

Read article …Content Marketing Strategy: How to Share Your Valuable Expertise

Repurposing Content: 5 Simple Ways to Get Remarkable Reach


“Pamela, writing content is hard enough. What do you mean by ‘repurposing content?'”

Lightbulb representing ideas to repurpose your content and maximize reach

Oh, my friend. We are about to have some fun!

Today, I’m going to introduce a way you can maximize the impact and reach of every piece of content you create with a simple content repurposing workflow.

It’s easy when you have repurposing in mind from the very beginning of your content marketing workflow.

(That’s my secret goal here — to get you thinking about repurposing from the start.)

You’re about to discover:

  • The benefits of repurposing content: Time to get excited about all the reach you’re about to experience!
  • A simple content repurposing strategy: It starts while you’re mapping out your content backbone.
  • Content repurposing examples: You don’t have to try them all — I’ll give you lots of options to choose from and you can pick just a few to explore.

Master Content Marketing bookFirst, let’s state the obvious: If you’re having trouble getting content created, grab your very own copy of my book Master Content Marketing. It will help you structure and create content that attracts an audience and grows your business. The structure you’ll learn will make repurposing content much faster!

Once you’re comfortable with the basic content creation process, it’s time to maximize the impact your content has in the world.

It’s a noisy place here on the internet, and these content repurposing tips will help get your content in front of more people — in more places — so you can drive traffic back to your online business.

Before we start, you may have a few questions. Let’s get those answered. 🙂

Read article …Repurposing Content: 5 Simple Ways to Get Remarkable Reach