If this, “What should my brand colors be?” question is making you nervous, I get it. It’s a scary step to choose your brand colors.
Your brand color choice has a powerful impact on how your customers perceive your business.
What if you get it wrong?
Here’s the good news:
Unlike designing print marketing materials, adding color to your online marketing materials doesn’t cost anything. The only cost? The time it takes you to decide what brand colors to use.
Taking time to choose your brand colors carefully is a smart investment.
One warning: Because it’s free to use, many people go overboard with color.
After all, how can you possibly choose just a handful of brand colors from the millions available?
But showing restraint when choosing a color palette is the #1 way professional graphic designers create memorable brands.
Read on to learn how it’s done!