A laptop computer sitting on top of a table and a hand with a credit card next to the text A Step-by-Step Guide to Creating Product Names Your Customers Will Love

A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …

A transparent blue color block with words saying your step by step guide to writing more in less time and beside it is a top view photo of a man working on his laptop

Your Step-by-Step Guide to Writing Better Business Content in Less Time

Have you ever sat down to write business content, only to…

  • Get distracted?
  • Feel overwhelmed?
  • Get stuck halfway through?

You’re not alone. Writing business content can be tough, but it’s essential if you want to attract customers and clients.

If you want to know that the next time you write you’ve got tools to stay in the zone until you’re finished, these tips are for you:

Read article …

A picture of a child listening to an empty tin can

Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

Before we talk about my copywriting secret, a story …

You’re feeling under the weather so you go to your local doctor’s office.

Before you can speak, a prescription is thrust into your hand.

“This is what you need”

You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure.

Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all?

Read article …

A white table with a small plant and a desktop computer

Why You Need an Impact Table to Write Better Copy (Waaay Faster)

As a smart marketer, you know there’s no such thing as a magic button to help you write better copy, right?

Compelling content that attracts, engages and converts only comes after shedding blood, sweat, tears, and a handful of hair surely?

Well, not quite.

In fact, there are a few quick steps you can take today to create your own personalized shortcut to killer copy.

Whether you’re writing web content, social media updates, sales pages or just a short summary about your product, you’ll never want to do it again without an impact table in hand.

Read article …

A close up of person's hands using both a laptop and a pen and notebook

For Best Results: The Care and Feeding of Your Favorite Copywriter

You may start out writing your own copy, but as your business grows, you’ll want to bring in a professional to help write important marketing materials for your business. To address this, I asked my friend Amy Harrison to weigh in.

Amy is a top-notch copywriter who is also a skillful teacher. And in today’s post, she’s teaching us how to make the most of your work with a professional copywriter.

Enjoy her post, and please make Amy feel welcome by leaving a comment at the end! – Pamela

Copywriters can be strange and mysterious creatures to work with.

Trained in the art of persuasive writing, they’re a killer marketing ingredient.

But if you’ve never worked with one before, how should you handle them?

Simply follow the below instructions and you’ll be sure to make the most of your investment in this rare, but eager to please breed.

Read article …