A photo of spilled milk and the text Surprise! How Clichés Help You Create a Memorable Marketing Message

Surprise! How Clichés Help You Create a Memorable Marketing Message

A few years ago, Australian comedy rock group The Axis of Awesome went viral with a performance of almost 40 hit pop songs that can be played with the same four chords.

The act is surprising, as we learned that songs like Journey’s “Don’t Stop Believin’,” Lady Gaga’s “Poker Face,” and Bob Marley’s “No Woman No Cry” can all be played with the exact same building blocks.

Doesn’t sound right, does it?

Because when these popular songs came out, they sounded unique and fresh. That’s why they became popular.

The secret? The same four chords in these songs — or musical “clichés” — create a foundation for something deep and meaningful.

And, more importantly, something uniquely saleable.

Like master songwriters, you can use clichés to make many aspects of your business stand out.

Let’s find out how.

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Success Lessons from 10 Creative Impostors

Imagine you’ve just learned to drive, and you’re about to merge onto the freeway for the first time.

But while everyone is whooshing by in sleek machines with turbo engines, you’re putting along in a beat-up Plymouth with a rattly exhaust pipe. You fear you’ll never get on that freeway, or look as good or go as fast as everyone else.

Kind of like how you feel when you think your creative skills don’t measure up to the best in your business.

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