iPad next to notebook with text Digital Versus Analog: Which is Better for Productivity?

Digital Versus Analog: Which is Better for Productivity?

Needle down. Crack… Pop…

“Let me tell you how it will be

There’s one for you, nineteen for me

Cause I’m the taxman, yeah, I’m the taxman”

Sound from the spinning black circle filled our living room and it was fantastic. Not that The Beatles’ Revolver album could ever sound bad. But there’s something special about hearing it on vinyl for the first time.

The whole analog experience presents something different in a world moving increasingly toward the streaming of digital files, apps, and transactions in the cloud. The act of touching and experiencing something with all of your senses is becoming rare.

Which is why, last year, I decided to go analog in another area … productivity.

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How to Speak to One to Reach Many

Have you heard about my friend Peter?

We featured Peter and his cheese shop in episode two of the Small Biz Stories podcast.

When we first met Peter, he called email marketing spam. And social media? “Anti-social media,” according to Peter.

The job of any good content marketer is to influence behavior over time and that’s what I was determined to do.

As I learned about Peter’s business through the interview, I also got a better understanding of the beliefs and views of my “audience of one.” And I used this newfound knowledge to help Peter transform his business.

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A red color block on the left with words that say 3 simple ways to improve your marketing and beside it is a picture of a man jumping above upward pointing arrows

3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)

“As with any business, if you’re not morphing, and changing, and growing — you don’t have to be growing huge but growing — you’re slowly dying.” – Andrew Martin, owner of Honey Pot Hill Orchards

Scary when you think about it, isn’t it?

If your business isn’t growing, it’s slowly dying.

As a business owner, you’re constantly trying to figure out how to bring new people in and how to retain existing customers and how to improve your marketing. It’s true for new and established businesses.

There’s good news though. A few simple tweaks to your marketing efforts can have major impact on your ability to generate repeat business and find new customers.

Interviewing successful small business owners for the Small Biz Stories podcast, I’ve observed things they’re doing well with their marketing and identified areas for improvement.

Use these three tips to improve your marketing and keep your business growing.

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Get ahead: let go!

How to Get Ahead by Letting Go

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years.

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A close up of a person's hands using a smartphone

How to Use Social Media for M*!%^*ing

I’m happy to have a guest post from Dave Charest today. Dave helps indie artists market themselves better. He has a way of cutting through the confusion and getting to the essentials when it comes to marketing, so I knew you’d enjoy hearing from him. Let’s make him feel welcome with some comments, shall we? –Pamela

brand marketing is easier with tips from DaveWhoops! Sorry, I used the ugly ‘M’ word.

Yeah, it’s true. So many people have such a disdain for “marketing” that it’s a bit of a curse word these days.

Then come all these social media tools that allow everyone to market all the time. It’s not surprising people have had enough.

But is it really marketing people are sick of?

It’s my belief that it’s not marketing, but rather bad marketing that gets under people’s skin. So as you go through the process of sorting out the effect of social media and the Internet on your small business, I’d like to offer you a frame from which to approach your journey.

A frame that allows you to use social media to create marketing that people love. Marketing that people actually want to share. Marketing that works to grow your small business.

Here’s the first question we’ll need to ask…

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