4 Lovable Sales Tips for People Who Hate Selling

4 Lovable Sales Tips for People Who Hate Selling

What image does the idea of selling conjure up in your mind?

Do you think of a pushy car salesman? A sleazy guy selling insurance door to door?

When Daniel Pink, author of the book To Sell Is Human, asked people what word first came up in their mind when he mentioned “sales,” he found that the majority of words were negative.

Smarmy. Slimy. Pushy. Manipulative. Aggressive. Yuck.

Having to sell makes many of us feel queasy.

We fidget. We procrastinate. And we wish we weren’t in business. We wish that someone else would do the selling for us!

Read article …4 Lovable Sales Tips for People Who Hate Selling

Persuasive copy

5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

Feeling overwhelmed when writing your content?

You’re not alone.

Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules.

Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever.

Trying to remember the advice makes your head spin. Following the rules sucks the energy out of your content (and out of you, too).

But writing doesn’t need to be such an exhausting, grueling and tortuous process. It can be relatively simple.

The five most critical copywriting rules follow.

Concentrate on these five basic rules only, and you’ll find yourself writing pretty persuasive copy. You’ll turn so-so text into seductive content, and win more business.

Sound good?

Read article …5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

About page best practices

The 5 Essential Keys to a Tantalizing ‘About’ Page

It’s an easy mistake when you’re trying to create the best about page.

Once you know it, you’ll see it happening on most websites.

Let me ask you:

What’s the purpose of your about page? That’s obvious, isn’t it?

It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it.

Right?

Read article …The 5 Essential Keys to a Tantalizing ‘About’ Page

How to Infuse Your Brand Voice With Personality

How to Infuse Your Brand Voice With Personality

Here’s someone with a unique brand voice!

Henneke Duistermaat runs Enchanting Marketing, a website devoted to helping you grow your online business with friendly, charming, enchanting content. Today, she’s covering how to communicate your brand personality by using a unique “voice.” –Pamela


*sigh*

How often do you come across a large corporate website that you enjoy reading? That sounds conversational? Welcoming and human?

And how often do corporate websites sound drab? Impersonal? Boring as hell?

As a small business owner you have a great opportunity.

To be different. Human. Personal.

To create a website that leaves web visitors begging to talk to you. To work with you. Because they love your voice, and they feel attracted to your personality.

Creating a website with personality may sound difficult, but it’s surprisingly easy. You just need to understand the three steps to develop an enchanting brand voice.

Read article …How to Infuse Your Brand Voice With Personality