What image does the idea of selling conjure up in your mind?
Do you think of a pushy car salesman? A sleazy guy selling insurance door to door?
When Daniel Pink, author of the book To Sell Is Human, asked people what word first came up in their mind when he mentioned “sales,” he found that the majority of words were negative.
Smarmy. Slimy. Pushy. Manipulative. Aggressive. Yuck.
Having to sell makes many of us feel queasy.
We fidget. We procrastinate. And we wish we weren’t in business. We wish that someone else would do the selling for us!