A lighthouse represents how writing content for SEO helps people find what they're searching for on your website.

Writing Content for SEO: 6 Powerful Habits So Your Website Shows Up In Search Engines

Eat five servings of vegetables. Exercise for 30 minutes a day. Drink eight glasses of water. And …

Optimize your website content for search engines.

Writing content for SEO (Search Engine Optimization) might feel like drudgery.

After all, where’s the fun in keyword research? What’s inspiring about writing meta descriptions?

I get it — I resented SEO tasks for years. Search engine optimization seemed so-not-creative. So scientific. So cold and clinical.

But then I started using tools that made search engine optimization a game.

In this article, I’m going to show you how to start playing the SEO game with easy-to-use (free!) tools.

Read on to learn the basics.

Want them all in one place?

Grab my free SEO Content Template.

Read article …

Build a money-making online offer when you embrace iteration — just like a cook

How to Build a Money-Making Online Offer

Wouldn’t it be nice if every single “recipe” we tried for building a money making online offer worked flawlessly the first time?

We all know it doesn’t work that way — online or in life.

When you use a new recipe to prepare any kind of food, you know that the result may not be perfect right away.

Trying a new recipe shows you what you need to do differently next time.

Recipe results can vary a lot …

Read article …

Man in front of computer with text, Blog Images: The Ultimate Guide to Boosting Visual Appeal Before You Hit Publish

Blog Images: The Ultimate Guide to Boosting Visual Appeal Before You Hit Publish

Here’s what we’re going for today:

“Ooooh, pretty!” followed closely by, “ooooh, smart!”

Information enters through the eyes.

Blog images are crucial to boosting your content’s visual appeal.

Words alone look desolate and unappealing.

Words + images? Now we’re talking!

If you’re not comfortable using images on your blog, this article is for you.

My goal? To increase your comfort level and arm you with the knowledge and resources you need to start adding blog images to every article you publish.

I’ve been “speaking visually” all my life. As a career graphic designer and creative director, I’ve helped my customers communicate with images since 1992.

I’m known for making things simple and easy to follow. If using blog images feels daunting, you’re in good hands.

Let’s do this!

Read article …

Two hands reaching out to each other demonstrating how you can use 3 magic words so you can instantly write sales copy that builds your revenue

Use These 3 Magic Words So You Can Instantly Write Sales Copy That Builds Your Revenue

Are you trying to write sales copy to promote a product or service?

In this post, I’m going to share three magic words that help you write sales copy that communicates value!

They’re so simple to use, you’ll wonder why you didn’t try them before.

Features vs. benefits: What’s the difference?

In order to sell your online offer, you have to describe it, right?

Amateur copywriters describe what the offer includes:

  • A 17-point checklist with detailed instructions
  • Easy-to-follow, short tutorial videos
  • A weekly live session on Zoom
  • 7 winning sales page templates
  • A detailed report with charts, graphs, and stats

Now these aren’t bad descriptions  — not at all! They’re vivid. They’re snappy. 

But they don’t make us want to take out our wallets and buy.

Why not?

It’s because every one of these descriptions is missing a crucial element. They don’t answer the question …

What will it do for me?

And that’s what our audience is asking when they see our descriptions.

Related: Digging Deep to Unearth Marketing Gold

Fortunately, there’s a simple fix.

Adding three “magic” words to these descriptions will make all the difference.

Read article …

27 Brainy Ways You Can Repurpose Content Today from the Author of the Master Content Books

Want to know how to repurpose content the smart way? It boils down to a single idea:

Create content once and promote it many times, in many places.

A powerful idea deserves to be spread. 

Let’s get your idea in front of as many people as possible!

In this article, we’re going to talk about how to repurpose content for social media platforms, inboxes, and even on your own website.

My book Master Content Strategy covers how to repurpose content in detail — there’s a whole chapter on this topic: Learn more about my book Master Content Strategy here.

Even better: You can watch my free content marketing training here.

Master Content Strategy, the book by Pamela Wilson

What’s the goal when you repurpose content?

Your most-important content repurposing goal is to entice people who come across your repurposed content “offsite” to make an “onsite” visit.

In other words …

Your repurposed content is a taster that invites people to consume the whole piece.

That’s why it’s crucial that when you repurpose content, you include a prominent link back to your website.

Let’s get those eyes and ears on your business!

Related: Repurposing Content: 5 Simple Ways to Get Remarkable Reach

Your source content is your starting point

Most content creators have a primary medium they use to share their ideas:

  • Blog posts
  • Podcast episodes
  • Video series

This is your source content.

Source content: The first place you published your powerful idea.

The 27 content repurposing ideas in this post are divided into sections: one for repurposing blog posts, one for repurposing podcast episodes, and one for repurposing videos. 

Ready to get your content in front of lots of people?

Let’s do this …

Read article …

Dog on a welcome mat and the text Anatomy of the Perfect New Subscriber Welcome Email

Anatomy of the Perfect New Subscriber Welcome Email Template

Congratulations — you got a sign up to your email list. Now … let’s impress your new subscriber! 

I’m sharing the perfect new subscriber welcome email template below.

Just to be clear — this is not the email that delivers the ebook, checklist, video tutorial, or other gift they may have signed up for.

The welcome email is the email right after that first transactional email.

Related: How to Profit from Your Email List with Content Upgrades

Related: Stop Begging and Start Giving: Why Perks Work to Build Your Email List

It’s important to get your welcome email right because:

  • Welcome emails have the highest open rate of all your emails. It makes sense — people just signed up and are expecting to hear from you. 
  • A new subscriber is enthusiastic! They’ve just shared something valuable with you — their email address. That demonstrates they’re committed.
  • If you don’t make a good impression, you might lose them. If you bungle the first impression, they might unsubscribe right away.

The perfect welcome email template is not complicated. 

There are crucial elements you should include — and some important things to leave out. 

Follow the welcome email template below and you’ll make a great impression on your newest, most enthusiastic subscriber.

Read article …