Digital Marketing Images: 7 Simple Image Types You Should Try Today

I’ll admit it — I’m obsessed with digital marketing images and how they can transform your online presence!

Here’s the thing — creating images for content marketing is easier today than it has ever been before.

The tools? Online. Easy-to-use. Inexpensive. Fun! I’m partial to PicMonkey (that’s an affiliate link that’ll save you $$$).

The education? I’ve got you covered! Give me 50 minutes and I’ll show you how it works.

Register for my free digital marketing images workshop:

The Easy Way to Create Stunning Branded Images

I can’t wait to show you how the exact kind of digital marketing images that I teach in my Image Lab course are perfect to use all over the web.

Content marketing images can be used in so many ways. Try branded images as:

  • Email marketing images
  • Social media marketing images
  • Website images

Ready to get started? Let’s dive in!

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Easier content marketing with tips from Pamela Wilson, author of the Master Content series.

How to Make Content Marketing Fun (and Much Easier)

Is easier content marketing even possible? It is now. But it didn’t used to be …

I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.

And this would happen on a weekly basis.

It wasn’t pretty. Why did I do that to myself?

Well, I was on a mission …

Back in early 2010, I put myself in a precarious professional position. On purpose.

After spending decades as a designer who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.

And after decades running an offline business, I decided to start this online business, BIG Brand System.

I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions help you build a recognizable brand.

I knew for sure that anyone can learn the basic principles of both, and apply them to their business.

But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.

Somehow, I needed to come up with a process for easier content marketing — because I was juggling my old business, my new business, a family, a life …

No pressure!

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How to tell a story in pictures, step-by-step

How to Tell a Story in Pictures Using Pinterest Story Pins and Instagram Stories

You’ve got a brand — and your brand has a story. Don’t just tell a story with words — tell a story in pictures.

Fortunately, platforms like Instagram, Pinterest, and Facebook have made visual storytelling easy.

But how can you create images that work — and how can you combine them in a way that’s easy to understand and remember?

Brands have asked me to tell a story with images throughout my career as a graphic designer and creative director.

I love to tell stories this way because storytelling with images is so effective.

I’ve designed hundreds of magazine pages, web pages, ads, emails, (and more) that hooked people’s attention with pictures and words.

Learn how to use images in my free visual marketing workshop.

Why should you tell your story in pictures?

Images communicate fast.

Our brains process images in 13 milliseconds (or less). Source: MIT

Let’s put that speed to work for you!

Images are the first thing we notice when we’re absorbing information. It’s images before words.

But when you pair images with words, you get your viewer’s brain firing on all cylinders. Their visual cortex and their verbal processing centers light up!

But it’s not just a matter of finding pretty pictures and pairing them up with brand fonts and brand colors. That’s not a bad place to start — but it’s just the first step.

In order to truly tell a story, we need to be strategic. With a little bit of pre-planning, you’ll tell a story in pictures and keep your brand at the forefront of people’s minds.

Here’s how to get started.

How to tell a story in pictures? Start with a story arc: Hook, delivery, call to action.

Step 1: Build your story arc

Before you put a single pixel on your screen, map out how you’ll tell a story in pictures, step-by-step.

The typical story arc is:

  • Beginning
  • Middle
  • End

When you’re using Pinterest Story Pins, Instagram Stories, or any series of images that share information, I recommend using a specific framework so you can not only tell a story in pictures — you can keep viewers engaged and encourage them to take action.

Here’s the simple story framework:

  • Hook
  • Delivery
  • Summary + call to action

Using this framework will help you tell a story in pictures that grab attention from the first image!

Let’s look at each component:

1. Hook

The number one job of your first image is to make your viewer want to click through to the next one.

To draw your viewer in and encourage her to interact with your visual content, use the first image to:

  • Make a bold promise
  • Share surprising facts
  • Begin a story

Here’s what a hook image looks like in close up:

The goal of your hook is to get people swiping!

It’s similar to the goal for the first sentence of your blog post, podcast, or video.

(I wrote a whole chapter about writing strong first sentences in my book Master Content Marketing: I’m kind of a fan of how powerful they can be.)

2. Delivery

In the next 3-5 images, deliver your information. Tell a story in pictures that move your viewer through your information.

To do this, break your information up into small chunks so it’s easy to follow. Find a graphic or a photo that illustrates each component of you’re sharing.

Here are a few delivery images from a story about writing strong headlines fast:

How to tell a story in pictures with 3-5 delivery images, where you deliver the information you promised.

3. Summary and call to action

In the last image, summarize what you’ve shared. By doing this, you’ll reinforce what you’ve taught them.

You can summarize in a short list, a series of graphics, or both.

End with a call to action. What does that look like? A call to action is any of these:

  • Ask the viewer to share your content
  • State your website URL
  • Share the name of your book, course, or business

Here are two images from my story about writing headlines.

How to tell a story in pictures? Add a summary and a call to action at the end.

The first one quickly summarizes the information shared. The second one is a prompt that encourages people to buy my books, where they can learn more about creating strong content marketing.

How to tell a story in pictures? Gather your materials — the photos or graphics you'll use.

Step 2: Gather your photos or graphics

Your Pinterest Story pins, Instagram Story, or any image sequence you’re putting together needs to look consistent across the series.

No consistency? Your story will look hodgepodge and distracting.

How can you gather a group of images that look related?

I have two tips:

For photos, find a group of photos that communicate the concept you want to share in your story. Crop them similarly. Apply the same photo filter to all.

This jumbled group of photos:

Become this cohesive group of photos when you crop them similarly and apply a black and white filter.

How to tell a story in pictures? Grab a group of photos and make them look visually cohesive by applying a filter and cropping them similarly across each story image.

This is a quick way to make an unrelated group of photos look consistent.

Not sure how to find photos? Learn more about finding great (free!) stock photos here. Don’t own fancy design software? You don’t need it! Try PicMonkey (affiliate link), my favorite tool for creating story images.

For graphics, look for a group of graphics within a collection. Apply similar color treatments to all.

PicMonkey makes this easy. Their graphics collections feature multiple images and editable colors. You can find the perfect graphic and edit its colors in just a few clicks.

How to tell a story in pictures? Make the final product swipeable.

Step 3: Make your story swipeable 

What is that je ne sais quoi that makes you want to swipe-swipe-swipe through a story?

I have a theory …

It’s a combination of powerful content that you want to absorb and connector graphics.

What are “connector graphics?”

They’re graphic elements that span the entire story. They make your story hang together as a visual “unit” that’s cohesive and unified. They give your separate story images a beautiful visual harmony.

It’s easier to show you than to try to explain it, so take a look at this example:

How to tell a story in pictures? Try using connector graphics to make story images feel swipeable.

See how there’s a consistent background image that leads you from story image to story image? These connector graphics keep fingers swiping!

Remember, when you’re applying a graphic treatment to your story images, you want to brand them so they look like they come from your business. That means:

  • Use your brand colors for image backgrounds
  • Use your brand fonts
  • Use your logo where possible

Bonus! Cohesive branding is a “connector graphic” that will make all your story elements look related. So add a small (but readable) version of your logo, and use consistent visual brand elements in the same place on each of your story images.

Instagram Stories vs Pinterest Story Pins: which is better?

Each platform has its advantages and you want to build your presence where your audience resides, of course. But there’s one more important difference to keep in mind — the lifetime of your visual story.

  • Pinterest is a search-based platform where you can share content and continue to get results from it for weeks, months, and years.
  • Instagram and Facebook Stories disappear after 24 hours.

On the one hand, disappearing stories might be just your style. There’s less risk if you know that whatever you create is going to evaporate into thin air in a day!

But … going to all that effort only to have it disappear can be frustrating.

One workaround to disappearing stories on Instagram and Facebook?

Create multiple images and share them in your story and in your feed. Your story will still disappear, but that group of images you shared in your feed will keep working for you months and years from now.

How to tell a story in pictures: Ideas you can use for Pinterest, Instagram, and Facebook

Let’s get started using a series of images — paired with text — to tell your brand story!

Pinterest Story Pin tips

As of this writing, the Pinterest Story pin creator gives you the tools you need to practically create your story pins from scratch. Get best practices and specifications for Pinterest Story pins here.

To create a winning Pinterest Story pin, you’ll need:

  1. Your story arc: hook, delivery, summary and call to action
  2. A group of 5-20 images total
  3. Text that describes and summarizes your story. This is a description paired with a bulleted list and it will appear to the right of your story on desktop and at the end of your story on mobile.
  4. Tags related to your topic: as of this writing you can use up to ten tags to help people find your story on Pinterest.

At the time of publication, Pinterest doesn’t allow you to link to a page on your website from your story pin. This makes your call-to-action pin and your cohesive branding even more important.

Be sure to make your business name clear and tell people where they can connect to learn more.

Want to see the Pinterest Story Pins I created for this post? Here you go:

Instagram and Facebook Story tips

To create a winning Instagram or Facebook Story, you’ll need:

  1. Your story arc: hook, delivery, summary and call to action
  2. A group of 3-7 images
  3. Short text to add to your story
  4. Ideas for hashtags related to your topic

As mentioned above, Facebook and Instagram stories are designed to disappear after a day. If you’re new to story creation, these platforms might be easier to try first because whatever you create will evaporate!

But … that means if you create a masterpiece of visual storytelling, that’s going to disappear, too.

That’s why I like using a combination of a search-based story platform like Pinterest and a disappearing story platform like Instagram or Facebook.

You can recycle the same story images to be used on more than one platform. PicMonkey’s Smart Resize tool, a paid feature, makes this a snap:

PicMonkey's Smart Resize tool makes it easy to recycle your images and use them on multiple platforms.

Tell a story in pictures to draw attention to your brand

As the internet becomes more visual with easy passing day, it’s easier (and faster) to tell a story in pictures.

Even Google is getting into the game with a story creator which you’ll begin seeing in search engine results soon.

Fortunately, you don’t need to be a trained designer to take advantage of how visual marketing draws attention to your business.

Just follow this simple process:

1. Build a story arc. Here’s the framework:

  • Hook
  • Delivery
  • Summary + call to action

2. Deliver your information. Keep in mind you need to:

  • Use cohesive images or graphics
  • Brand your story images
  • Use connector graphics so the final story is swipe-friendly

3. Add a summary and a call to action. Remember:

  • It’s smart to reinforce the information you share with a “summary” slide at the end so they can apply what they learned
  • Add a prompt for viewers to take the next step: visit your site, buy your product, sign up for your emails list, or share the story

Ready to learn more about how to tell a story in pictures you create yourself? Register for my free, on-demand visual marketing workshop.

how to search for and find racially diverse stock photos on any stock image website

Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

Ready to represent the entire human race by using diverse stock photos in your visual marketing?

I’m glad to hear it.

It’s a tiny step in the right direction. 

Word of warning #1: If you aren’t used to making the extra effort to include all types of people with a beautiful range of skin tones, body types, and gender identities, you may feel …

  • Strange. Like anything brand new, it may feel weird and uncomfortable when you start. Do it anyway.
  • Inauthentic. You might feel as though you’re pandering. You might feel like a fake. Do it anyway.
  • Vulnerable. You might worry you’re “doing it wrong.” Do it anyway.

Any discomfort you feel when you make a small extra effort to use racially inclusive imagery in your marketing is nothing. 

Do it because it’s the right thing to do. 

Do it because you want to open the doors of your business to all human beings, not just people who fit a culturally acceptable mold.

Do it because it’s a small way to “vote with your wallet.” 

That’s right: When you search for and download diverse stock photography — even free diverse stock photos — you send a signal to the stock photo site owners.

You tell them you want to see stock photo diversity. That you value diversity. And you’re actively using diverse stock photos.

Word of warning #2: When you represent all of humanity in your marketing images, guess what? You’ll attract a more diverse audience.

When your community is diverse it will be smarter and stronger. But don’t forget that …

You have a responsibility as the leader of a diverse community — you must serve and advocate for your whole customer base.

It’s not enough to throw open your doors and welcome everyone inside. That’s good for you — but is it good for your customers who don’t look like you?

You need to take the time to educate yourself about the challenges faced by people in your community.

You need to actively ensure that everyone feels safe and supported.

You need to do your internal work so that you can show up for people who:

  • Don’t have your ethnic background
  • Don’t share your culture
  • Deal with racism in their everyday lives

This is something I’m working on personally — like many of us, I know I haven’t done enough. Join me in this effort: It will be an ongoing commitment for me.

Let’s start by helping people to see themselves in the images we create and share.

It’s a tiny step in the right direction.

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How to Write a Terrific Tagline [Free Tool]

Wondering how to write a tagline that truly communicates your value?

Taglines are words that accompany your business name.

But they’re so much more. Especially if you know how to write a tagline using the 5-step process I spell out here.

Here at the Big Brand System, the tagline is, “I teach people how to build online businesses they love.”

A tagline can be an asset if you know how to craft it.

But they’re tricky — especially when you’re writing one for your own business.

It’s a question we tackle often in my BIG League member program.

And so … they begin working on ideas for taglines.

But they’re not professional copywriters. Plus, they’re so close to their business they can’t see it objectively — like an outsider would.

Writing a tagline can be a struggle — but it’s worth the effort.

When you know how to write a tagline, it becomes like a little salesperson who proclaims what’s best about what you do. So why do so many companies either not utilize them, or simply get them wrong?

Not enough attention has been paid to the humble tagline and I’m here to remedy that.

Let’s talk about how to write a tagline all by yourself — no copywriter needed.

We’ll go through the steps I follow when I’m working with a client to craft one for their business so that you know how to write a tagline, too.

I’ll give you a free tool I developed that makes it easy — no sign up required. I’ll walk you through exactly how to use the tool.

By the time you go through this short (fun!) exercise, you’ll not only know how to write a tagline — you’ll have written a tagline you can be proud of.

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Woman with paper airplane getting ready to launch

The 3 Stages of a Stress-Free First-Time Product Launch Plan

You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan?

(Cue record scratch …)

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

I’m about to show you a very simple sample launch plan you can follow.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Planning a product launch? Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.

It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

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