how to search for and find racially diverse stock photos on any stock image website

Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

Ready to represent the entire human race by using diverse stock photos in your visual marketing?

I’m glad to hear it.

It’s a tiny step in the right direction. 

Word of warning #1: If you aren’t used to making the extra effort to include all types of people with a beautiful range of skin tones, body types, and gender identities, you may feel …

  • Strange. Like anything brand new, it may feel weird and uncomfortable when you start. Do it anyway.
  • Inauthentic. You might feel as though you’re pandering. You might feel like a fake. Do it anyway.
  • Vulnerable. You might worry you’re “doing it wrong.” Do it anyway.

Any discomfort you feel when you make a small extra effort to use racially inclusive imagery in your marketing is nothing. 

Do it because it’s the right thing to do. 

Do it because you want to open the doors of your business to all human beings, not just people who fit a culturally acceptable mold.

Do it because it’s a small way to “vote with your wallet.” 

That’s right: When you search for and download diverse stock photography — even free diverse stock photos — you send a signal to the stock photo site owners.

You tell them you want to see stock photo diversity. That you value diversity. And you’re actively using diverse stock photos.

Word of warning #2: When you represent all of humanity in your marketing images, guess what? You’ll attract a more diverse audience.

When your community is diverse it will be smarter and stronger. But don’t forget that …

You have a responsibility as the leader of a diverse community — you must serve and advocate for your whole customer base.

It’s not enough to throw open your doors and welcome everyone inside. That’s good for you — but is it good for your customers who don’t look like you?

You need to take the time to educate yourself about the challenges faced by people in your community.

You need to actively ensure that everyone feels safe and supported.

You need to do your internal work so that you can show up for people who:

  • Don’t have your ethnic background
  • Don’t share your culture
  • Deal with racism in their everyday lives

This is something I’m working on personally — like many of us, I know I haven’t done enough. Join me in this effort: It will be an ongoing commitment for me.

Let’s start by helping people to see themselves in the images we create and share.

It’s a tiny step in the right direction.

Read article …Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

How to Write a Terrific Tagline [Free Tool]

Wondering how to write a tagline that truly communicates your value?

Taglines are words that accompany your business name.

But they’re so much more. Especially if you know how to write a tagline using the 5-step process I spell out here.

Here at the Big Brand System, the tagline is, “I teach people how to build online businesses they love.”

A tagline can be an asset if you know how to craft it.

But they’re tricky — especially when you’re writing one for your own business.

It’s a question we tackle often in my BIG League member program.

And so … they begin working on ideas for taglines.

But they’re not professional copywriters. Plus, they’re so close to their business they can’t see it objectively — like an outsider would.

Writing a tagline can be a struggle — but it’s worth the effort.

When you know how to write a tagline, it becomes like a little salesperson who proclaims what’s best about what you do. So why do so many companies either not utilize them, or simply get them wrong?

Not enough attention has been paid to the humble tagline and I’m here to remedy that.

Let’s talk about how to write a tagline all by yourself — no copywriter needed.

We’ll go through the steps I follow when I’m working with a client to craft one for their business so that you know how to write a tagline, too.

I’ll give you a free tool I developed that makes it easy — no sign up required. I’ll walk you through exactly how to use the tool.

By the time you go through this short (fun!) exercise, you’ll not only know how to write a tagline — you’ll have written a tagline you can be proud of.

Read article …How to Write a Terrific Tagline [Free Tool]

Woman with paper airplane getting ready to launch

The 3 Stages of a Stress-Free First-Time Product Launch Plan

You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan?

(Cue record scratch …)

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

I’m about to show you a very simple sample launch plan you can follow.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Planning a product launch? Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.

It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

Read article …The 3 Stages of a Stress-Free First-Time Product Launch Plan

How to make the leap from offline to online business success

How to Make the Leap from Offline to Online Business Success [7 New Skills You Need]

All those years feeling like you’ve got things under control? That have led to this moment.

And now … you’re trembling with fear. Will you be able to translate your experience offline to online business success?

All those years feeling like you know how to run a business — like you understand the ground rules and you have a process for playing by them and winning — they’re not helping you right now.

Because …

After running an offline business, you have decided to build a business online.

You look around and realize that the rules are different online.

Moving from offline to online business isn’t a simple switch, because what works offline may not work online — at all. You have to learn a whole new set of skills.

So is there an offline to online model you can follow?

Yes …

The good news is that you’re way ahead of people who have never built a business at all.

Even though you’ll need to learn new skills, new approaches, and a new way of generating revenue, you’ll do this with the confidence that you’re building on a foundation of your previous success.

Let’s look at how successful offline business owners make the leap and become successful online business owners.

Read article …How to Make the Leap from Offline to Online Business Success [7 New Skills You Need]

What's your visual strategy? Three multi-colored dandelions represent a visual identity you'll share with the world.

What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

You have a content strategy, an email strategy, and a launch strategy. But do you have a visual strategy?

If that question makes you want to run for the hills and hide, stick around — I’ve got you covered.

This article is going to share five easy ways to get started building a visual strategy for your online business.

No design degree required!

These are strategies anyone can implement, starting today. 

I’m going to share resources to help you — and plenty of examples so you can see what a memorable visual strategy looks like.

Dive in to learn visual strategy: Use the five tips in this article.

Let’s dive in! 

Read article …What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

How to create a lead magnet: A man at his desk, smiling.

How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Want to grow your email list? This post will show you how to create a lead magnet (or opt-in incentive, or freebie) that will …

  • Attract the right prospects
  • Entice them to hand over their email address
  • Allow you to nurture the relationship before you ever ask for a purchase

Creating a valuable gift to entice people to join your email list sounds straightforward. But there are a few nuances to building a lead magnet that prospects find irresistible.

We’re going to cover them all right on this page.

In this article, you’ll get everything you need to create a lead magnet in a single afternoon.

You’ll get:

  • A step-by-step process for creating an ebook lead magnet so you can follow along and get it done
  • A list of lead magnet ideas for inspiration
  • A free lead magnet template so you can create your downloadable in a single afternoon
GET THE FREE LEAD MAGNET TEMPLATE

Read article …How to Create a Lead Magnet in an Afternoon [Start with the Free Template]