Product Launch Plan - Ask the Online Business Coach

The 3 Stages of a Stress-Free First-Time Product Launch Plan

You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan?

(Cue record scratch …)

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

I’m about to show you a very simple sample launch plan you can follow.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Planning a product launch? Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.

It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

Related: How to Build Your Business Online, The Ultimate Guide

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How to Grow Your Business Fast — Hire the Best Online Business Coach

So you want to hire an online business coach. How do you know what to look for?

There are specific things to keep in mind when you’re looking for a coach — tangible and intangible things!

And here’s a game-changer — when you hire an online business coach, you might be able to stop reading all those blog posts, listening to all those podcasts, and watching all those YouTube videos. 

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How to Onboard New Coaching Clients

3 Simple Tips to Onboard New Clients — Show Them Some Love!

When you onboard new clients, go beyond simply saying “Welcome.”

A great onboarding process makes new clients feel like superstars.

I’ve created a series on my YouTube channel called Ask the Online Business Coach. In this episode, I’m answering a question from BarbieJo Hatch.

BarbieJo is a professional organizer and life coach. She asked about how to onboard new clients for her coaching business.

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How to warm up your cold email list and woman with winter coat, scarf, and gloves

How To Warm Up a Cold Email List

Is your email list super cold? 

Let’s talk about how you can warm up a cold email list and get back in touch, even if it’s been a really long time.

You don’t need to be embarrassed to write to your subscribers because it’s been a long time since they’ve heard from you.

I coach people in midlife to build profitable online businesses.

I’ve worked with people who already have an email list, but inside my Offer Accelerator program, one of the most common questions I get is:

“I haven’t written to my email list in a really long time. What should I do?”

Warm up a cold email list without feeling awkward

I get it. The more time that’s passed, the more you feel awkward about reaching out.

It’s like a weird, vicious circle. The more time passes, the worse you feel about it.

It’s sort of like:

“I’m embarrassed I haven’t emailed, and I don’t email because I’m embarrassed. And then I feel more embarrassed because I haven’t emailed.”

Here are three simple things you can do to warm up a cold email list. 

Tip 1. Show up with a gift

First off, show up with a gift. Give people something, and don’t ask something from them.

Make sure that it’s something useful and will teach them something valuable.

It could be in the form of a worksheet, a tutorial video, a checklist, something that will help them to achieve something that they couldn’t before.

Give them a quick win!

Because the people on your list have already subscribed, don’t ask them to sign up for something else. Make sure you just give it to them as a gift. 

Related: The Best Lead Magnet Ideas to Build an Email List of People Who Can’t Wait to Work with You

Related: How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Tip 2. Share the person behind the brand 

Whether you have a personal brand or a business brand, I think it’s smart to share a photo of you — the person behind the message.

Give subscribers a brief update about your life — two or three sentences. It doesn’t have to be super long.

Let them know there’s a person behind the brand, and give them a peek into what’s happening with you now.

You want your subscribers to see that there’s a real person behind the email they’re getting from you.

There’s a reason I use the phrase “warm up a cold email list.” It’s the person-to-person connection, even if that connection happens in a customer in box.

Inboxes are very intimate spaces, so you want your email messages to feel personal, and you want them to feel connected to you. 

Tip 3. Keep your email list warmup brief

If you haven’t reached out to your list in a while, it might be tempting to launch into a lengthy explanation about your absence.

Resist the urge.

Keep your reintroduction message brief.

Don’t be that person at the party — you know the one — who corners you and drones on and on about every little thing they’ve done since you last saw each other.

When you want to warm up a cold email list like a pro, keep it brief and consider making this a sequence of emails rather than one long warm-up email.

Just send a few paragraphs in each email, let people know what you’re doing, give them a gift, and get back in touch.

Format your emails for easy reading

Smart formatting makes webpages and blog posts easier to read.

The same principles apply when you’re writing emails.

Subheads, bullets, white space — they all make the content of your emails easy for your readers to consume.

You can apply those principles right now:

Related: 6 Quick Content Formatting Tips That Will Energize Your Page

Bonus: You can use formatting to spruce up your web pages and blog posts, too.

Don’t worry when people unsubscribe

When you warm up a cold email list, you can think of this as a reintroduction AND a little list-cleaning.

People who unsubscribe might not be interested in hearing from you — but it’s not because what you offer doesn’t have value.

They could have any number of things going on in their own lives.

Don’t take it personally.

Focus on the people who keep reading. They’re actively interested in what you have to offer.

Those are the people you want on your list.

Quality over quantity, my friend. If you’re here, you’re not selling low-priced products or services.

Having high-value offers means you don’t need a huge list.

Related: Your Marketing Elimination Diet: How to Lose the Dead Weight and Find Your Best Customers Now

Related: How to Build an Email Marketing Program You Can Be Proud Of

Use an email service provider

You know how much time you can save by scheduling emails.

Organizing your subscribers according to their interests means you can send people content they want and can use.

An email service provider helps with both of those things.

While there are a couple of decent free options, I use a paid service.

People ask me about this all the time, so I’m happy to tell you I’m a ConvertKit customer. That’s my affiliate link, by the way. If you use it to sign up, you get your first month free.

Let’s stay connected

Video is personal.

It’s become an important marketing tool — and can be a real asset for your business.

Seeing the person behind the business is a great way to stay connected.

You’ll be seeing more of me on video — answering questions and sharing information — to help you grow your online business.

To watch my new online business video content the moment it’s published, subscribe to my YouTube channel.

Man on a speedy scooter and the words "7 Ways to Grow Your Email List Fast"

The 7 Simplest Ways to Grow Your Email List Fast When You’re in Midlife

Are you in midlife or mid-career? 

If you are — lucky you! 

You can build your email list in ways that aren’t available to someone with fewer turns around the sun.

All that life experience — that’ll help. 

All those connections you’ve made over the years? You’ll tap them now. 

And that patience you’ve developed? Fire it up — you’re going to need it!

Before we launch into my simple ways to grow your email list, let’s talk about the obvious. 

Why should you build an email list in the first place?

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How can I make money online

How Can I Make Money Online in Midlife? Seven Challenges and Their Solutions

Are you finding yourself wondering, “How can I make money online?” — and you’re in mid-career or beyond?

Great news: you bring so much to the table it’s ridiculous

You’re smart. You know yourself and your strengths. You’re resilient. 

Since 2012, I’ve coached online business owners in our age group.

We’re a powerful group. But that doesn’t mean making money online comes easy for us.

“How can I make money online?” Your midlife challenges are unique

Based on my experience as a business coach, I’m going to take a guess here:

  • You’ve followed all the online advice you can find. 
  • You’ve watched dozens of webinars, hundreds of videos, and read so many blog posts, you’ve lost track.
  • You’ve taken copious notes. You know what you need to do. 

It’s possible that despite all of this, you’re here reading an article about how to make money online in midlife because, well … you haven’t managed to do it so far.

You’re not alone. 

There are seven challenges that hold us back when we’re trying to earn revenue online. I’m going to share the challenges and their solutions in this article.

I’ll examine each stumbling block in detail here in upcoming articles.

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