What's your visual strategy? Three multi-colored dandelions represent a visual identity you'll share with the world.

What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

You have a content strategy, an email strategy, and a launch strategy. But do you have a visual strategy?

If that question makes you want to run for the hills and hide, stick around — I’ve got you covered.

This article is going to share five easy ways to get started building a visual strategy for your online business.

No design degree required!

These are strategies anyone can implement, starting today. 

I’m going to share resources to help you — and plenty of examples so you can see what a memorable visual strategy looks like.

Dive in to learn visual strategy: Use the five tips in this article.

Let’s dive in! 

Read article …What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

How to create a lead magnet: A man at his desk, smiling.

How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Want to grow your email list? This post will show you how to create a lead magnet (or opt-in incentive, or freebie) that will …

  • Attract the right prospects
  • Entice them to hand over their email address
  • Allow you to nurture the relationship before you ever ask for a purchase

Creating a valuable gift to entice people to join your email list sounds straightforward. But there are a few nuances to building a lead magnet that prospects find irresistible.

We’re going to cover them all right on this page.

In this article, you’ll get everything you need to create a lead magnet in a single afternoon.

You’ll get:

  • A step-by-step process for creating an ebook lead magnet so you can follow along and get it done
  • A list of lead magnet ideas for inspiration
  • A free lead magnet template so you can create your downloadable in a single afternoon
GET THE FREE LEAD MAGNET TEMPLATE

Read article …How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Content Marketing Mistakes: Why Bad Content is Good for All of Us

It’s easy to make content marketing mistakes, especially when you’re first using online content to promote your business.

People like you and me — people who actually care about the audience we want to reach with our content — can come out winning when bad content marketing proliferates.

Why?

Because we know better.

Let’s start by looking at content marketing mistakes straight in the eye with an unflinching gaze …

The most common content marketing mistakes:

  1. Unfocused content that rambles on and on
  2. Content that looks like a big, unbroken “wall of text”
  3. Overtly promotional content that reads like a sales brochure
  4. “Lite” content that is too short on details to be useful
  5. Content that’s unoriginal or (even worse) boring
  6. Visually dull content with zero images of any kind

You’ve seen these mistakes. Maybe you’ve made them yourself from time to time.

Truth is, in 2020, it’s more challenging than ever to stand out online.

I believe bad content is a good thing for those of us who truly care.

You see, there’s a process of natural selection happening right under our noses online.

And those of us who take the time to learn a process for creating consistent, high-quality content that genuinely serves our audience?

We’re going to come out on top of the evolutionary heap.

Choose to avoid making content marketing mistakes

There are two types of people creating content on the internet today:

  • People who create high volume, low-quality content. These people aren’t getting results the way they used to. And …
  • People like you and me, who genuinely care about the audience we want to attract. We’re willing to put in some time and effort to create content that stands out.

I know you care.

Read article …Content Marketing Mistakes: Why Bad Content is Good for All of Us

Focus in business: How to use the power of your mind to build your online business faster, woman meditating in front of a laptop

Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster

This month I’m celebrating the tenth anniversary of BIG Brand System. And I’m thinking a lot about the power of focus in business.

The importance of focus in business can’t be overstated.

When I look back on these past ten years, I can see that when I put my head down and focused on hitting just a handful of milestones, my business grew by leaps and bounds.

And when my focus was scattered?

Sadly, I ended those weeks (and sometimes months) without much to show for the time I spent at my desk.

That’s hard to admit.

But if there’s anything I’d like BIG Brand System to share, it’s what I’ve learned from my successes and what I’ve learned from my mistakes.

Because, my friend, if you can learn how to focus on online business in a way that helps you be successful faster, all my mistakes will have been worth it.

Learn how to harness the power of focus in business using the five simple steps I share here. Go straight to my Focus Finder quiz to get started.

Read on to put them to use in your online business starting now.

Read article …Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster

How to Succeed With Your Online Business: Start with These 17 Free Resources

Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

Overwhelmed dog

You’re in very good company.

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with a free quiz that will clarify your best next steps, free worksheets, two free workshops, and more.

All in all, there are more than 17 free online business resources on this page, divided into the categories below.

Ready to find how to succeed with your online business — without feeling overwhelmed?

Read article …How to Succeed With Your Online Business: Start with These 17 Free Resources

Rich font examples with a photo of a pool overlooking a beautiful, upscale neighborhood.

Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say?

Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration.

Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.

Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”

[Pretty snobby, right?]

Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood.

You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”

You know what that really means.

You need to attract rich people!

Time to break out …

Read article …Type Styles of the Rich and Famous