I work with a lot of small business owners and entrepreneurs who manage their own websites.
Most of them hire me (or someone like me) to create their initial website presence. Then, once the site launches, they take over management and control of the website on their own and only request outside help when they need to make big changes or have a problem.
This isn’t a bad thing.
One of the great things about online marketing is that you can learn to run an effective and professional digital presence on your own.
But when I connect with clients in this situation — clients who have been managing their website on their own for a while — I usually spot a few problems.
I see small mistakes that can have a big negative impact on their digital presence.
So if you’re managing your own site, review this list to make sure you aren’t making the same mistakes I’ve seen.