A slice of pie next to text A 62-year-old Formula for Delighting Web Visitors

A 62-year-old Formula for Delighting Web Visitors

Can you hear it?

Click, click, click…

It’s a pleasing sound.

The sound of visitors signing up for your newsletter. The sound of project requests heading your way. The sound of purchases being confirmed.

You close your eyes and smile. You can see blue sky, sunshine, and sales … aaah, yes!

But all of a sudden, the sky turns gray.

That clicking? It’s the sound of visitors hitting the Back button. Of them returning to Google. Of them taking their business elsewhere.

Aargghh!

Why are they leaving?

What makes those other websites more appealing? Why does their content get shared more? Why are they getting the sales?

How can you delight web visitors reliably?

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5 Innovative Ways Your Customer Testimonials Can Win You Business

Have you ever bought something because a friend or relative recommended it?

Tickets to a movie, perhaps? Or a meal at a restaurant?

So you know this is true:

Happy customers make brilliant salespeople.

What they say boosts confidence and persuades us to buy. No wonder business websites often include a page for customer testimonials.

Many businesses stop here, though. But what if you look beyond testimonials? Can you do more to let grateful customers spread the word about you?

You can.

Put happy customers in the spotlight on your website, in your emails, and on social media to encourage referrals, build relationships and win business.

Like to know how?

The following five tips will help you unleash your super sales team.

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