“I’ve got no business creating branded images — I’m not a designer.”
That’s what people think when I talk to them about creating branded images.
They’re customized to deliver visual information in a branded package, like these:
Creating branded images is easier than ever today. And branded images are super versatile!
How to use branded images
Creating branded images is worth the time and effort (my free visual marketing workshop shows you how to make them in ~30 minutes). You can use them in so many places, too. Trying using branded images on …
- Your website, to illustrate written content, podcasts, or vlogs
- Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
- Your ads, to encourage swipers to stop scrolling and read your post
- Your email marketing, so your message “pops” in the inbox
You can even use branded images in ebooks, content upgrades, and opt-in incentives!
See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.
But here’s the thing …
There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training for creating branded images yourself.
That’s what I thought for the longest time — that you had to be a trained designer to use design.
Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.
My 30+ year career is proof.
From design impostor to confident branded image creator
In the early years of my career as a designer, I felt like a fraud. A poser.
What was I doing designing projects for major clients in Miami (where I found my first job as a designer) when I didn’t even have a design degree?
That’s right, my friends. I majored in illustration, not design. Drawing, not designing.
In my last year of college, I took two measly design classes and (somehow) managed to get a job as a designer.
From there, it was all about learning design as I worked in design day in and day out.
Is no design training actually an advantage when creating branded images?
I’m convinced that my lack of academic training gave me a strange advantage in my early career.
Because I felt untrained, I paid very close attention in the early months and years on the job.
I noticed what made things look well-designed … and what didn’t.
At the design studio where I worked, when the creative director asked me to change things on my first drafts, I made a note of her suggestions.
And over time, I started to notice a few patterns.
Eventually, I started thinking about these patterns as my personal “Design Laws.” Mastering these “laws” made creating branded images easier.
These Design Laws, once I had fully absorbed them and made them my own, helped me to train my eyes to see when a design wasn’t quite working. I learned to see when I needed to adjust:
- White space
- Sight lines
… and more.
Mastering these Design Laws helped me to create gorgeous brochures, annual reports, billboards, newsletters, posters, and ads for clients locally, nationally, and internationally.
They helped me win design awards!
And they gave me the confidence to start my own design business back in 1992.When you know some basic Design Laws, you (yes, you!) can use the power of design to create branded images and harness the power of visual marketing.Click To Tweet
Today I’m going to teach you a few Design Laws you can start using when you’re creating branded images.
But first, I should tell you that the absolute best way to learn this information is to attend the free workshop I created for you …
Free workshop about creating branded images — even if you’re not a designer
Want your business to be recognized and remembered? Creating branded images is a great place to start.
Images communicate fast. And guess what? You can create branded images all by yourself — even if you’re not a designer.
Watch my free on-demand branding workshop to discover how to build brand recognition with stunning visuals you can use on your website, in ads, on social media, and in your email marketing. Register below and start watching in the next 2 minutes.
3 “Design Laws” you can use when creating branded images
Design Laws may seem foreign and strange when you first come across them. But really, they’re easy to learn. And knowing them will help you to train your eyes to notice when something looks “right” or seems off.
Design Law 1: Use sight lines to your advantage
Most photos have some sort of sight line. These are directional lines that “point” the viewer’s eyes one way or another.
When you find the sight line, you can use it to confirm the best location for your text, logo, or other messaging.
This photo, for example …
Has a strong sight line here …
Which means the best place for our text is here …
You’ll see lots more sight line examples in the free Branded Images workshop: click here to watch.
Design Law 2: Stick to two colors and two fonts to build a recognizable “brand” for your images
Simple is best — especially when it comes to branding. Sticking to a minimalist color and font palette makes your job easier as a branded image creator.
Instead of choosing from this color palette …
You choose from this color palette …
And instead of choosing from this list of fonts (imagine more than 900 entries) …
You chose from this list of fonts …
Two main colors. Two fonts.
A minimalist color and font palette makes your image creation job fast and easy.
It’s easier for the viewer, too. When all your branded images feature the same two colors and fonts, it’s faster and easier for them to pick out your brand when they see it in a visually “noisy” environment like social media.
So … two colors, two fonts! Got that?
Now for the “record scratch” moment …
Design Law 3: Don’t use pre-designed templates
Wait a minute … why wouldn’t you use pre-designed templates if you’re not a designer?
Because pre-designed templates don’t stick to a single branded style. This means every time you trot out a new template, you’re sharing a different style for your brand.
This, my friend, ends up diluting your brand instead of reinforcing it. 🙁
Yes, templates save time. But using pre-designed templates aren’t good for your brand.
You see, I’ve come up with a solution that combines the convenience of a pre-designed template with a powerful (but simple) visual brand.
I’d love to have the chance to show you all about creating branded images in my free workshop, Brand Your Business with Stunning Visuals in 30 Minutes or Less!