Under the search field, click on the “Get started with a .com domain” link.
Let’s say you want to build an online business where you coach high school theater students using video.
Type the first domain name option you think of into the search bar and add .com onto the end for good measure.
On the next screen, Namecheap will let you know if that domain is available. It is!
But it’s expensive.
Time to keep looking.
Here’s how to find other domain names to try.
Use words your ideal customer uses. Be sure to avoid jargon or industry-specific words in your domain name. Instead, think about how your ideal customer talks about your topic and use their own words to come up with domain name variations.
Consult a thesaurus. Look for alternatives for your descriptive words by typing them into a thesaurus and stringing them together in different combinations.
Get specific. Going back to our example, since you want to coach high school theater students, why not specify that in the domain name? Try adding modifiers that talk about who you serve and how you serve them.
Getting specific will help your domain name meet the rule mentioned above:
Choose a domain name that tells people what the site is about.
Next, you try this domain name:
And voila! You have a winner:
Your new domain name:
Tells people what the website is about
Tells site visitors who the site is for
Is easy to spell and pronounce
Is available in .com form at a reasonable price
Time to register your new domain name!
Step 3: How to register an online business name you love
Before you register the domain name you found, make sure it ticks all these boxes:
It’s easy to say — the words don’t run into each other when you speak them
It’s easy to spell — it doesn’t use any tricky words
It’s relatively short — remember, some people will be typing your domain name into their phones with their thumbs
You may have found a domain name that checks all the boxes, but before you claim it for yourself, check in with your gut.
Are you feeling excited about the domain name you chose?
If you can’t wait to share your new domain name — and your gut is saying, “Grab it while you can!” — then it’s time to proceed with your online business domain name registration.
Click the Add to cart button:
On the next screen, if you want Namecheap to automatically renew your domain name before it expires, click Domain Registration > Auto-renew. Make sure WhoisGuard is enabled, and click Auto-renew here, too.
WhoisGuard adds a layer of privacy to your domain registration and Namecheap offers this extra protection for free, so take advantage of it.
Warning: Try not to search for a domain name too often
Now that you know how to do it, you might find yourself wanting to claim a domain name for every idea that crosses your mind.
But for the sake of your bank account, try to maintain a small list of domain names.
Owning domain names you don’t use can become expensive. Getting constant renewal reminders by email just adds to the clutter in your inbox.
It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below.
When creating a personal brand works well
It’s easier than ever to build a personal brand, especially with the tools we have available to us online. Between personal websites and social media accounts, it may be easier to create a personal brand than a business brand.
But there are a few reasons you might want to avoid this, so read on.
Here’s how to make your brand shine online
Discover how to use the power of visual marketing to draw attention to your personal brand or your business brand — for free.
Creating product names your customers end up falling in love with … seem impossible?
Here’s the thing …
When something has a name, it has value and an identity.
A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’
With a name, the generic becomes specific. Filled with meaning.
Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.
Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.
And sometimes a name skyrockets the price.
In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.
Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.