A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …A Step-by-Step Guide to Creating Product Names Your Customers Will Love

How to create your ideal customer profile (with examples and free worksheet)

Create an Eye-opening Ideal Customer Profile [Free Worksheet]

Stop everything and read on — I want to help you create your ideal customer profile today.

This simple task — thinking deeply about your perfect customer — can transform your business: I promise.

First though, I’ve got to tell you an uncomfortable truth. You might want to sit down for this one.

If you don’t answer the question, “Who is my ideal customer?” early on, you risk spending months or years chasing after a target market that won’t grow your business.

Don’t ask me how I know this. 🙄

When you have only a fuzzy idea of who your ideal customer is, your marketing will be … fuzzy. Fuzzy marketing is forgettable. It’s boring. It doesn’t make a dent.

Spend some time getting to know your ideal customer with the five-step process you’ll find here.

Read article …Create an Eye-opening Ideal Customer Profile [Free Worksheet]

How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time.

It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again.

After you read and do the steps in this article, you’ll have a brand style guide that’s simple enough that you can capture it in a single glance.

And it’s small enough to stick somewhere you can see it every day.

My goal is to make it easy to apply your branding elements consistently every time. Consistent application is the #1 secret to a memorable brand!

Let’s dive in so you can put this simple brand style guide template to use today.

Read article …How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

“I’ve got no business creating branded images — I’m not a designer.”

That’s what people think when I talk to them about creating branded images like these:

Branded images are super versatile. They can be used on:

  • Your website, to illustrate written content, podcasts, or vlogs
  • Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
  • Your ads, to encourage swipers to stop scrolling and read your post
  • Your email marketing, so your message “pops” in the inbox

You can even use branded images in ebooks, content upgrades, and opt-in incentives!

See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.

But here’s the thing …

There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this  powerful communication vehicle.

That’s what I thought for the longest time — that you had to be a trained designer to use design.

Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.

My 30+ year career is proof.

From design impostor to confident creator

Read article …Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

Free Stock Photos: My Favorite Resources Today

On a world wide web full of words, images cut through the noise and get to the point. And free stock photos? Well … they’re a great place to start looking for images.

Click to pin and share this image!

A well-chosen image will enhance what your words say, and add meaning to your communication.

The good news is that finding great stock photos — even free stock photos — is easier than ever.

There are dozens of websites that offer free stock images. Their business models vary:

  • Some are supported by advertising
  • Some are supported by user donations
  • Some serve as portfolios for a photographer’s work

The free stock photo image resources here — as of this writing — allow you to use their images for free, even for a commercial website.

Read article …Free Stock Photos: My Favorite Resources Today

How to Draw Attention with Images: No Artistic Skill Required

What if I told you that getting attention with images is as simple as adding one image to your web page? And that this alone could increase the time and attention people pay to your marketing?

You’re already spending time writing your web pages, brochures and emails. Why spend time on images?

They’re important because:

Read article …How to Draw Attention with Images: No Artistic Skill Required