Wouldn’t it be nice if every single “recipe” we tried for building a money-making online offer worked flawlessly the first time?
We all know it doesn’t work that way — online or in life.
When you use a new recipe to prepare any kind of food, you know that the result may not be perfect right away.
Trying a new recipe shows you what you need to do differently next time.
Recipe results can vary a lot …
Small differences in your local ingredients, the temperature of your stove or oven, and even the cooking utensils you use can have a big impact on how the final dish looks and tastes.
Adapt the recipe to build a money-making online offer
Online business has a long enough history that there are “recipes” for some of the milestones every business needs to hit. Things like:
- Deciding what your online business will offer
- Building your brand
- Setting up your email marketing provider
- Creating an opt-in incentive
- Launching your new service or product
- Boosting conversion rates on your offers
If you search the web (and I know you do!), you’ll find thousands of pages of advice for how to do any of the tasks above.
But having a “recipe” to follow is just the beginning.
Making the recipe work for you is a matter of testing, adapting, and improving — with a spirit of exploration and optimism.
Here’s how to make online business advice work for your unique situation so you can build a money-making offer fast.
1. Choose your go-to resources
Certain cookbooks on my shelf are stained, dog-eared, and full of sticky notes.
That’s because after trying a few of their recipes, I realized they almost always worked for me. They used ingredients I had on hand, I was able to follow their directions easily, and I got great results.
I trust the recipe creators to offer solutions that work for me.
In the same way, it’s smart to choose one or two go-to sources for online guidance once you see what works for you.
It will make your life easier if you don’t have to search the entire internet every time you need to know how to do something new in your business.
2. Test building your online offer in your own environment
My membership community, the BIG League, gives smart people a simple roadmap to follow to build an online business — plus the support and encouragement they need to be successful.
Sometimes new members ask me for a step-by-step plan and timeline they can follow. That’s not what I provide in the BIG League, and here’s why:
A roadmap shows you the best route to use. It doesn’t predict your environment, your driving skills, or which obstacles you might meet along the way.
There’s no single money-making “recipe” that will work for everyone, every time.
When you’re following a roadmap, it’s helpful to have someone with experience riding alongside you — someone who’s made the trip before and can help you push past your obstacles. That is what I offer in the BIG League: A roadmap + tailored guidance.
And that’s how I recommend you approach any online tactics you try — as general guidance that you’ll modify to fit your own environment.
3. As you test, take good notes
My cookbooks have lots of notes scribbled in the margins. That’s because as I try out recipes, I note how to change them up the next time I make them.
I might keep them in the oven for longer. I might add less of one ingredient and more of the other.
As you go through the process to build your money-making online offer, make good notes.
- What worked well? What did your audience seem to love?
- What negative feedback did you get from your audience?
- What felt like way too much work? Which parts were easy and effective?
This step is the secret to cooking up a successful online offer! Trying, testing, and making good notes so you can adapt and improve the next time around.
I believe approaching your efforts with a spirit of experimentation is the best way to stay optimistic about the online business building process. As long as you’re learning what works, you’re moving in the right direction.
4. Don’t assign emotion to the iteration process
Your online offer involves many moving parts and these parts are different for all of us. There are an infinite number of variations that come from:
- Your topic
- Your offer positioning and sales process
- Your audience
- Your experience
- Your tools
- Your years in business
Figuring out what works may take a while, and that’s OK. Try not to see things as “failures” or “big wins.”
In the end, every time you make an online offer, it’s primarily a learning experience.
As long as you keep an open mind and heart and continue to learn as you test your ideas, you’ll be able to cook up a money-making offer you can be proud of.