“I’ve got no business creating branded images — I’m not a designer.”
That’s what people think when I talk to them about creating branded images like these:
Branded images are super versatile. They can be used on:
- Your website, to illustrate written content, podcasts, or vlogs
- Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
- Your ads, to encourage swipers to stop scrolling and read your post
- Your email marketing, so your message “pops” in the inbox
You can even use branded images in ebooks, content upgrades, and opt-in incentives!
See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.
But here’s the thing …
There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this powerful communication vehicle.
That’s what I thought for the longest time — that you had to be a trained designer to use design.
Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.
My 30+ year career is proof.