5 free tools for getting your brand color palette right

5 Free Tools for Getting Your Brand Color Palette Right

Do you break out in a sweat just thinking about choosing brand colors?

The best way to harness the power of color in your marketing is to use colors that support and reinforce your brand.

And don’t go color crazy: pick two main colors, and use them consistently in everything you do.

You may not feel “artistic” enough to do this.

You haven’t studied color theory, and you don’t want to know all of that anyway. You just want a nice set of colors that will work for your business.

I don’t blame you — color is an essential part of your visual brand.

In this post, I’m going to share my favorite tools for choosing your brand color palette. The right colors for your brand may be just a click away …

Read article …5 Free Tools for Getting Your Brand Color Palette Right

Why Does That Logo Cost So Much?

Why Does That Logo Cost So Much?

Logo design is in the news on a regular basis. And the story usually isn’t pretty.

Here’s how it goes:

“The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams.

And when XYZ Organization admitted the new logo cost $40,000, a protest was organized and shareholders complained loudly about “wasting funds on a frivolous expense.”

Why is it that people don’t like it when logos change?

I’m going to answer this one based on my vast experience with human nature — something that can only be acquired after you’ve lived as long as I have. 😉

Read article …Why Does That Logo Cost So Much?

Make your marketing journey easier and faster

4 Ways to Make Your Marketing Journey Easier and Faster

Marketing your business yourself isn’t easy.

And if you’re reading Big Brand System, chances are you have little or no marketing or design training, and you’re here so you can learn how to market your business effectively.

Over these past few months, I’ve been working on a series of guides that will provide the foundational knowledge you need to do this work. And I’m very happy to announce that they’re ready today.

I feel like a proud new mom showing off baby pictures! Here they are:

Read article …4 Ways to Make Your Marketing Journey Easier and Faster

Are Your Colors Helping Your Brand?

Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials.

It doesn’t have to be, though.

First, it’s important to realize there’s an aspect of trial and error when it comes to color. It’s usually not a “once-and-done” task. You make an educated guess about your best color palette. Then you use it, get feedback, and tweak.

Don’t lock down your brand color choices until you’ve given them a test drive.

Using them in “real life” will show you if the brand colors you’ve chosen work together. You’ll see if a color is too bright, too dull, or just doesn’t work when applied to your marketing materials. If you discover something’s off, you can make adjustments until you’re happy with the result.

Above all, be sure your colors appeal to the demographic group you’re trying to reach. Try to put aside your personal color preferences, and think exclusively about the age, gender, lifestyle and motivations of your ideal customer.

Today’s video will help inspire you. Get more help with your brand colors here.

What color questions do you have for me today?

If you don’t ask, I can’t help. Take a moment and let me know what confuses you about color in the comment section, and I’ll see what I can do to clear things up.