Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials.
It doesn’t have to be, though.
First, it’s important to realize there’s an aspect of trial and error when it comes to color. It’s usually not a “once-and-done” task. You make an educated guess about your best color palette. Then you use it, get feedback, and tweak.
Don’t lock down your brand color choices until you’ve given them a test drive.
Using them in “real life” will show you if the brand colors you’ve chosen work together. You’ll see if a color is too bright, too dull, or just doesn’t work when applied to your marketing materials. If you discover something’s off, you can make adjustments until you’re happy with the result.
Above all, be sure your colors appeal to the demographic group you’re trying to reach. Try to put aside your personal color preferences, and think exclusively about the age, gender, lifestyle and motivations of your ideal customer.
Today’s video will help inspire you. Get more help with your brand colors here.
What color questions do you have for me today?
If you don’t ask, I can’t help. Take a moment and let me know what confuses you about color in the comment section, and I’ll see what I can do to clear things up.