How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time.

It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again.

After you read and do the steps in this article, you’ll have a brand style guide that’s simple enough that you can capture it in a single glance.

And it’s small enough to stick somewhere you can see it every day.

My goal is to make it easy to apply your branding elements consistently every time. Consistent application is the #1 secret to a memorable brand!

Let’s dive in so you can put this simple brand style guide template to use today.

Read article …How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

You pour hours into researching, writing, polishing, and promoting your content.

But there’s one crucial task you must master if you want people to actually read and absorb those words you’ve written … content formatting.

How to make a sensational first impression (and grab skimmers by the eyeballs)

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The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple content marketing formatting examples that will help you design a page that looks inviting, engaging, and authoritative.

It doesn’t take long to polish your content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website text like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

Choose the best brand color palette for your business with the five free tools in this post.

5 Free Tools for Getting Your Brand Color Palette Right

Do you break out in a sweat just thinking about choosing brand colors?

The best way to harness the power of color in your marketing is to use colors that support and reinforce your brand.

And don’t go color crazy: pick two main colors, and use them consistently in everything you do.

You may not feel “artistic” enough to do this.

You haven’t studied color theory, and you don’t want to know all of that anyway. You just want a nice set of colors that will work for your business.

I don’t blame you — color is an essential part of your visual brand.

In this post, I’m going to share my favorite tools for choosing your brand color palette. The right colors for your brand may be just a click away …

Read article …5 Free Tools for Getting Your Brand Color Palette Right

Woman with brand colors

The Simplest Way to Choose Your Brand Colors in Just 2 Steps

It’s an important step, choosing your brand color.

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Your brand color choice has a powerful impact on how your customers perceive your business.

No pressure!

Here’s the good news:

Adding color to your online marketing materials doesn’t cost anything. The only cost? The time it takes you to decide what brand colors to use.

Maybe that’s why so many people go overboard with color. How can you possibly choose just a handful of brand colors from the millions available?

But showing restraint when choosing a color palette is the #1 way professional graphic designers create memorable brands.

Read on to learn how it’s done!

Read article …The Simplest Way to Choose Your Brand Colors in Just 2 Steps

How to design a powerful logo in 3 simple steps

How to Design a Powerful Logo in 3 Simple Steps [Infographic]

Did you ever wonder how to design a logo?

Better yet — how do designers create logos that are simple, memorable, and effective?

In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content.

In the infographic below, you’ll see the process I went through to design a logo for my newest product — The Image Lab.

Read article …How to Design a Powerful Logo in 3 Simple Steps [Infographic]

How to fix social media images

How to Fix Social Media Images That Aren’t Doing Their Job

It crushes me.

Each time I see an image on social media that does NOTHING — zip, zilch, nada — for a brand’s image, sales, or traffic, the conversion-loving copywriter in me is crushed.

If you’re an online business owner who uses images in any shape or form, recognize that those images have a “job” to do — a purpose to fulfill.

That job is to establish your presence, increase brand recognition and yes, propel your audience to take action.

If your images aren’t doing all of these jobs, chances are your marketing wouldn’t have the impact it should have and you’ll be shedding some very expensive tears at the end of the year, too.

If your social media images haven’t been delivering and aren’t giving you the return that they totally can, do not despair.

Help’s at hand in the form of this post, peppered with real-world examples of social media images that are crushing it with their calls-to-action and on-point branding.

Read article …How to Fix Social Media Images That Aren’t Doing Their Job