How to create content upgrades that grow your email list

How to Profit from Your Email List with Content Upgrades

Wondering how to create an email list that actually builds profits … not just names in a database?

Content upgrades are the answer.

Content upgrades are the perfect example of the 80/20 Rule in action.

The 80/20 rule, or Pareto Principle, states:

“Roughly 80% of the effects come from 20% of the causes.”

When it comes to how content upgrades can help you profit from your email list, I think it’s closer to 90/10.

Content upgrades are effective because they’re:

  • Easy to create
  • Irresistible to your audience
  • Build highly targeted prospect lists
  • Allow you to make offers that you know people want

Let’s get down to defining a content upgrade before we proceed.

What is a content upgrade?

A content upgrade is a small-but-valuable bit of information that you offer inside a larger piece of content.

The best content upgrades:

  • Are easy to consume (and create)
  • Offer tips, resources, or information that can be put to use immediately
  • Complement and expand on the content where they’re featured

If that’s still not clear, later in this article you’ll find lots of content upgrade examples you can try for yourself.

Read article …How to Profit from Your Email List with Content Upgrades

Email marketing best practices

Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Today’s article is long. Do you prefer to listen? Scroll down and I’ll read it to you.

You can also watch the Email Best Practices video to boost retention after you’ve read or listened to the information here.

 

Email marketing can be absolutely mortifying.

Why?

Because any mistake you make in your email marketing goes out to hundreds, thousands — sometimes tens of thousands of people all at once.

And you can’t take it back.

It sits there as a witness to your imperfections, glowing on screens across the world.

Email marketing mistake
Here’s my face when I realize I sent an email with a mistake.

My personal email marketing Hall of Shame

Mistakes with email marketing? I’ve made a few. Here’s a sample:

Read article …Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

3 Ways to Improve Your Marketing

3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)

“As with any business, if you’re not morphing, and changing, and growing — you don’t have to be growing huge but growing — you’re slowly dying.” – Andrew Martin, owner of Honey Pot Hill Orchards

Scary when you think about it, isn’t it?

If your business isn’t growing, it’s slowly dying.

As a business owner, you’re constantly trying to figure out how to bring new people in and how to retain existing customers. It’s true for new and established businesses.

There’s good news though. A few simple tweaks to your marketing efforts can have major impact on your ability to generate repeat business and find new customers.

Interviewing successful small business owners for the Small Biz Stories podcast, I’ve observed things they’re doing well with their marketing and identified areas for improvement.

Use these three tips to improve your marketing and keep your business growing.

Read article …3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)

Build an email marketing program you're proud of

How to Build an Email Marketing Program You Can Be Proud Of

If you don’t use email marketing already, building a program can feel a little like standing at the foot of Mt. Everest, contemplating a hike to the summit.

The obstacles seem insurmountable:

  • You don’t have a mailing list
  • You’re not sure how to create an email list
  • You don’t know how to use the email marketing software
  • You don’t know what to write about in your emails
  • You’re afraid you’ll send out the wrong email to the wrong group of people (it happens to the best of us)

But we all know:

A journey of a thousand miles begins with a single step. –Lao-tzu

Like everything worth achieving in this life, an email marketing program has to start somewhere.

And in order to build it, you have to be willing to start from scratch.

Read article …How to Build an Email Marketing Program You Can Be Proud Of

10 Favorite Ways to Beat the High Cost of Marketing

10 Favorite Ways to Beat the High Cost of Marketing

Marketing your business just isn’t what it used to be.

And that’s a good thing.

Because it used to be time-consuming, expensive, and exclusively for businesses who could afford to hire experts to do it for them.

Now, we have free and inexpensive tools that are readily available to help us get the word out about what we offer. As Ben Franklin once said:

“A penny saved is a penny earned.” –Ben Franklin

In today’s post, I’m sharing my ten favorite resources to help you save money as you market your business.

Discover free and inexpensive ways to market your online business — a penny saved is a penny earned!

Read article …10 Favorite Ways to Beat the High Cost of Marketing