How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time.

It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again.

After you read and do the steps in this article, you’ll have a brand style guide that’s simple enough that you can capture it in a single glance.

And it’s small enough to stick somewhere you can see it every day.

My goal is to make it easy to apply your branding elements consistently every time. Consistent application is the #1 secret to a memorable brand!

Let’s dive in so you can put this simple brand style guide template to use today.

Read article …How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

How to Succeed With Your Online Business: 17 Free Resources


 Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

You’re in very good company.

Overwhelmed dog

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with free worksheets, a free workshop, a free course, and more.

All in all, there are 17 free online business resources on this page, divided into the categories below.

Ready to find exactly what you need?

Read article …How to Succeed With Your Online Business: 17 Free Resources

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]


“I’ve got no business creating branded images — I’m not a designer.”

That’s what people think when I talk to them about creating branded images like these:

Branded images are super versatile. They can be used on:

  • Your website, to illustrate written content, podcasts, or vlogs
  • Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
  • Your ads, to encourage swipers to stop scrolling and read your post
  • Your email marketing, so your message “pops” in the inbox

You can even use branded images in ebooks, content upgrades, and opt-in incentives!

See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.

But here’s the thing …

There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this  powerful communication vehicle.

That’s what I thought for the longest time — that you had to be a trained designer to use design.

Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.

My 30+ year career is proof.

From design impostor to confident creator

Read article …Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

5 Easy Steps to Create Stunning Content Marketing Images [Examples]


Content marketing image examples are all around us …

Just look at social media platforms these days to see that visual content marketing is on the rise.

Words are great. So is video and audio.

But images? They communicate fast …

Images are processed in the blink of an eye — 13 milliseconds, according to recent research presented in an MIT study.

When you’re coming up with content marketing ideas, are you thinking visually? Are you remembering to include image creation in your content marketing plans?

If you’re not, you’re effectively ignoring a fast track that goes straight to the brains of your audience members.

Yikes!

All images communicate fast, but the kind of images I’m going to cover in this article are what I call “signature branded images.”

You can think about them as “engagement images.”

No, not this …

Content marketing image engagement isn't this

This is what we’re aiming for …

Content marketing image engagement looks like this

We want our prospects and customers to be pulled right into our content because of the images we add.

Our goal is to use images to:

So … how can you make these “engagement images” a part of your content marketing strategy?

Read on for content marketing image examples and tips you can use right now.

Read article …5 Easy Steps to Create Stunning Content Marketing Images [Examples]

What is Visual Content Marketing?


Content marketing is how we reach our prospects and customers today. I’m a fan! I even wrote a book about content marketing.

But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.

What is visual content marketing?

Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, your cause, your offers.

Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.

(Scroll down for visual examples!)

Remind me, please: what’s content marketing?

Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.

The most common formats for content marketing today are:

Read article …What is Visual Content Marketing?

Choose the best brand color palette for your business with the five free tools in this post.

5 Free Tools for Getting Your Brand Color Palette Right


Ready to create your brand color palette … but not sure where to start?

This article shares five tools you can explore right now. Find the one you enjoy the most and use it to put together a winning color palette for your business.

The best way to harness the power of color in your marketing is to use colors that support and reinforce your brand.

And don’t go color crazy: pick two main colors, and use them consistently in everything you do.

You may not feel “artistic” enough to do this.

You haven’t studied color theory and you don’t need to know all of that anyway. You just want a nice set of colors that will work for your business.

I don’t blame you — color is an essential part of your visual brand.

In this post, I’m going to share my favorite tools for choosing your brand color palette. The right colors for your brand may be just a click away …

Read article …5 Free Tools for Getting Your Brand Color Palette Right