How to Write a Winning Online Business Startup Plan in Under 20 Minutes

Man about to start a race (or start an online business!)

“There’s so much to do. Where do I start?”

Whether you’re running a race or starting an online business, the first step is always daunting.

You look ahead and see nothing but the work that needs to be done, and the progress you’ll have to make.

You can’t see the finish line at all. You might not even see the starting block.

This post is about the starting block exclusively.

If you get your online business off to the right start, the whole race will be easier, and you’ll increase your chances of winning it.Click To Tweet

Read moreHow to Write a Winning Online Business Startup Plan in Under 20 Minutes

The No-Stress Guide to Launching a Product or Service for the First Time

Woman with paper airplane getting ready to launch

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out intothe world.

Launching a product for your #onlinebusiness and you're not sure where to start? #youvegotthis Pin to read this plan! It will help you create a new product launch strategy that's simple to implement and (almost) stress free. #onlinebusinessideas #onlinebusinesstips #onlinemarketing #productlaunch

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.

It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

Read moreThe No-Stress Guide to Launching a Product or Service for the First Time

Content Marketing Strategy: How to Share Your Valuable Expertise

Man at computer: Content Marketing Strategy, How to Share Your Valuable Expertise

Sorry to be the bearer of bad news— but the following approach is not a viable content marketing strategy …

“Let’s throw some pasta at the wall and see what sticks!”

A random content marketing approach will make you want to give up long before you ever see results from your hard work.

Why? Well …

As the unmistakable Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”

Yogi wasn’t talking about content strategy, but he could have been!

Without a content marketing plan in place, you will go to a lot of effort and may not see any results at all.

Today’s post will help you create a simple, easy-to-follow content marketing strategy that adapts to your business life cycle.

Planning your content with your business life cycle at the forefront is the key to content marketing strategy success.

Read moreContent Marketing Strategy: How to Share Your Valuable Expertise

How to Create a Homepage for Your Online Business [INFOGRAPHIC]

winning online business homepage

Want to strike fear into the heart of a brand-new online business owner?

Ask them how to create a homepage that works for their online business.

It’s a true “deer-in-the-headlights” moment. Most people don’t have a clue what to include on this essential page!

Graphic: How to Create a Winning Homepage for Your Online Business

And that’s a shame because your homepage is the “front door” for your online business website.

It’s a crucial element in the BUILD stage of Plan & Grow BIG, the method I developed to mentor online business owners.

In the BUILD stage, you’re focusing on creating a home for your online business. Your homepage is the front door entrance to that home, so it’s crucial to get it right.

Learn more about the FREE Plan & Grow BIG course here

I’m happy to say that anyone can create a winning homepage.

It’s a matter of making sure your page does three essential jobs right.

I’ve got three ways for you to learn how to create a winning homepage.

  1. Read this article
  2. Watch my short video
  3. Download the handy checklist I made for you

Let’s get started!

Grab your checklist here …

How to Create a Homepage

Read moreHow to Create a Homepage for Your Online Business [INFOGRAPHIC]

How to Love What You Do, Love Your Customers, Love Your Results

How to love your customers

What’s the key to building the kind of business where you absolutely love what you do, love your customers, and love your results?

Let’s start with a simple question. What are you aiming for with this business of yours?

It may be …

  • BIG revenues: You want to earn enough to make a difference in your life, the lives of family members, and the family members of contractors and employees you may hire.
  • BIG impact: You want to make a difference, effect change, and watch as people benefit from the work you do.
  • BIG meaning: You want your business to add meaning to your life and the lives of people it touches.
  • BIG contribution: You want to contribute to a cause or a movement — that’s why you bring in revenue.

What’s your BIG?

Lately, I’ve been making this recommendation:

Think carefully about what motivates you before you put the time and effort into growing an online business.

Because the going will get tough. And when the tough times come, your BIG will see you through.

Read moreHow to Love What You Do, Love Your Customers, Love Your Results

How to Stand Out? Market to a Higher Standard

Online marketing strategies

Have you seen my Homepage?

It features a brave little goldfish with a shark fin strapped on — trying to stand out in a vast sea of competitors.

homepage-goldfish

I chose that image because it depicts what a lot of us feel as we try to build our online brand. We worry we’ll never be seen and our message won’t find its way to the right people.

Golden egg that stands out from the rest
Click to pin this image!

There’s one online marketing strategy that will always make your business stand out — guaranteed. And today’s post is going to spell it out so you can put it into practice today.

WARNING: this idea will challenge you to go beyond where you’re aiming now. You may need to step out of your comfort zone and push yourself to do things differently.

Ready?

Read moreHow to Stand Out? Market to a Higher Standard