How to create content upgrades that grow your email list

How to Profit from Your Email List with Content Upgrades

Wondering how to create an email list that actually builds profits … not just names in a database?

Content upgrades are the answer.

Content upgrades are the perfect example of the 80/20 Rule in action.

The 80/20 rule, or Pareto Principle, states:

“Roughly 80% of the effects come from 20% of the causes.”

When it comes to how content upgrades can help you profit from your email list, I think it’s closer to 90/10.

Content upgrades are effective because they’re:

  • Easy to create
  • Irresistible to your audience
  • Build highly targeted prospect lists
  • Allow you to make offers that you know people want

Let’s get down to defining a content upgrade before we proceed.

What is a content upgrade?

A content upgrade is a small-but-valuable bit of information that you offer inside a larger piece of content.

The best content upgrades:

  • Are easy to consume (and create)
  • Offer tips, resources, or information that can be put to use immediately
  • Complement and expand on the content where they’re featured

If that’s still not clear, later in this article you’ll find lots of content upgrade examples you can try for yourself.

Read article …How to Profit from Your Email List with Content Upgrades

Does Your Online Brand Really Make You Successful?

I believe every business can benefit from going through the online brand building process.

It’s one reason I remain passionate about branding after all these years!

Here’s the thing …

Building a successful brand requires you to answer some thought-provoking questions.

If you want your online brand to succeed, there are a handful of things you must have complete clarity about.

And that clarity will help you in almost every area of your business, now and in the future.

It will impact:

  • The kind of customers you work to attract with your marketing
  • The visual brand design you develop
  • The types of products or services you create
  • The “voice” you use for both your copywriting and content marketing

But, let’s back up. In this article, I’m going to share what building an online brand requires. I’ll give you plenty of resources to read for more information. And I’ll show you how you can learn more — for free.

Read article …Does Your Online Brand Really Make You Successful?

You’re Ready for the BIG League, and It’s Ready for You

We talked about Why Some People Triumph Online and Others Never Make It.

And we covered How to Adopt an Online Leader Success Mindset.

And now, it’s time for the BIG League.

Are you ready?

In this post, I’m going to share everything you need to know about my new community, the BIG League, and how it can help you grow an online business you love — with support, guidance, and encouragement for the journey.

But first, let me ask you something important.

Read article …You’re Ready for the BIG League, and It’s Ready for You

How to Adopt an Online Leader Success Mindset

There’s a strange disconnect in the online business world.

Have you noticed it too?

Online business owners tend to be introverts.

I mean, really … it’s the perfect job for an introvert!

You can do your work all by yourself without needing to interact with a single person in real life. Your computer screen provides comfort and cover from the world outside your doors.

And despite the fact that you’re working alone, your business can flourish.

But here’s the disconnect …

To really grow an online business, you have to be willing to step into the limelight and claim your authority.

You have to be willing to be a leader.

Read article …How to Adopt an Online Leader Success Mindset

Why Some People Triumph Online and Others Never Make It

Why are some people able to build the online business they dream of while others think about it … but never actually create it?

And why is it that some people are able to build an online presence … but never get it to the level where they can live off the revenue it creates?

Why — especially — does it seem like certain people come out of nowhere and claim their place in your area of expertise before you’ve had a chance to claim it yourself?

So frustrating …

Read article …Why Some People Triumph Online and Others Never Make It

Man shrugging shoulders

Is Your Mindset Keeping You From Reaching Your Dream?

Everything I have achieved in my life has started as a thought in my head.

My thoughts have gotten me to where I am today.

And if I’m honest with myself …

My thoughts have held me back from achieving some of the goals I set for myself.

It has taken me a very long time to recognize the power of this simple reality.

If you believe the mindset experts, here’s how it works:

Thoughts generate feelings.

Feelings spur you to take action.

Action leads to results.

Your results will improve when you align your thoughts, your feelings, and your actions.

This, to me, is the key to managing your personal business mindset.

You may wonder …

Read article …Is Your Mindset Keeping You From Reaching Your Dream?