Get ahead: let go!

How to Get Ahead by Letting Go

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years.

Read article …How to Get Ahead by Letting Go

Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

You’re feeling under the weather so you go to your local doctor’s office.

Before you can speak, a prescription is thrust into your hand.

“This is what you need”

You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure.

Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all?

Read article …Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

What “Authentic” Audience Building Means [Audio]

You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”

But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?

nancy-vanreece-200pxThese are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice.

We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.

Listen in, and read below for more resources.

Read article …What “Authentic” Audience Building Means [Audio]

Demystifying the Art of Action Planning

Demystifying the Art of Action Planning

Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough.

Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life.

Read article …Demystifying the Art of Action Planning