Your Step-by-Step Guide to Writing More in Less Time

Have you ever sat down to write content for your business, only to…

Get distracted?

Feel overwhelmed?

Get stuck halfway through?

You’re not alone. Writing can be tough, but it’s essential if you want to attract customers and clients.

If you want to know that the next time you write you’ve got tools to stay in the zone until you’re finished, these tips are for you:

Read article …Your Step-by-Step Guide to Writing More in Less Time

4 Lovable Sales Tips for People Who Hate Selling

4 Lovable Sales Tips for People Who Hate Selling

What image does the idea of selling conjure up in your mind?

Do you think of a pushy car salesman? A sleazy guy selling insurance door to door?

When Daniel Pink, author of the book To Sell Is Human, asked people what word first came up in their mind when he mentioned “sales,” he found that the majority of words were negative.

Smarmy. Slimy. Pushy. Manipulative. Aggressive. Yuck.

Having to sell makes many of us feel queasy.

We fidget. We procrastinate. And we wish we weren’t in business. We wish that someone else would do the selling for us!

Read article …4 Lovable Sales Tips for People Who Hate Selling

Cultivate an Approach, Not a Business Plan

Cultivate an Approach, Not a Business Plan

Planning — sometimes I think it’s the biggest obstacle to actually getting things done.

And I realize that sounds strange coming from someone who just offered a webinar on productivity.

But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean.

Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business.

Read article …Cultivate an Approach, Not a Business Plan

Get ahead: let go!

How to Get Ahead by Letting Go

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years.

Read article …How to Get Ahead by Letting Go

Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

You’re feeling under the weather so you go to your local doctor’s office.

Before you can speak, a prescription is thrust into your hand.

“This is what you need”

You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure.

Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all?

Read article …Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

What “Authentic” Audience Building Means [Audio]

You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”

But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?

nancy-vanreece-200pxThese are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice.

We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.

Listen in, and read below for more resources.

Read article …What “Authentic” Audience Building Means [Audio]