Pamela Wilson

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Are Your Colors Helping Your Brand?

Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials.

It doesn’t have to be, though.

First, it’s important to realize there’s an aspect of trial and error when it comes to color. It’s usually not a “once-and-done” task. You make an educated guess about your best color palette. Then you use it, get feedback, and tweak.

Don’t lock down your brand color choices until you’ve given them a test drive.

Using them in “real life” will show you if the brand colors you’ve chosen work together. You’ll see if a color is too bright, too dull, or just doesn’t work when applied to your marketing materials. If you discover something’s off, you can make adjustments until you’re happy with the result.

Above all, be sure your colors appeal to the demographic group you’re trying to reach. Try to put aside your personal color preferences, and think exclusively about the age, gender, lifestyle and motivations of your ideal customer.

Today’s video will help inspire you. Get more help with your brand colors here.

What color questions do you have for me today?

If you don’t ask, I can’t help. Take a moment and let me know what confuses you about color in the comment section, and I’ll see what I can do to clear things up.

Pamela Wilson

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15 thoughts on “Are Your Colors Helping Your Brand?”

  1. As always, great info. You suggest getting feedback from customers as to how the colors work for them. How do you go about doing that exactly, especially when the relationship is an informal, online experience?

    • Hi Steve,

      One way to do this is to invite a core group of customers to become part of an informal “advisory board” to your business. If you use any kind of email marketing, you could contact your email list and ask. You could also try inviting them via social media.

      It doesn’t have to be a large group, and certainly doesn’t have to be formal. (It’s probably better if it’s isn’t).

      You could either send them to an online survey, send them an email with a color palette attached, or talk to them via Google Chat or Skype.

      Does that make sense?

  2. Hi Pamela – you are going from strength to strength. I don’t have a question about colour, but I would love to know how you get your link to go straight to your comments – the one in your newsletter. *curious*

  3. Thanks alot for sharing this useful blog! Very informative. Actually it is very true that the right choice of brand colors is necessary as sometimes customers can very easily get attracted to your business just by choosing the right brand color.

    • You’re welcome: glad you enjoyed it.

      Color’s not the whole story, of course, but it definitely helps communicate what your business is about. And it’s basically free to use: gotta love that aspect!

  4. Another great blog Pamela. I seem to find myself looking forward to reading your stuff. It is very interesting and most definitely insightful. I so agree with you here. Choosing the right colors for one’s brand is not as simple as it may seem and then to be stuck with a color that doesn’t make sense, can be terrible. The video is great.

  5. Properly chosen colors define your brand’s value,strengthen and support your brand positioning,enable greater awareness and customer recall, and distinguish your brand among its alternatives. Picking the right color should never be underestimated.

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Pamela Wilson

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