Choose the best brand color palette for your business with the five free tools in this post.

5 Free Tools for Getting Your Brand Color Palette Right

Ready to create your brand color palette … but not sure where to start?

This article shares five tools you can explore right now. Find the one you enjoy the most and use it to put together a winning color palette for your business.

The best way to harness the power of color in your marketing is to use colors that support and reinforce your brand.

And don’t go color crazy: pick two main colors, and use them consistently in everything you do.

You may not feel “artistic” enough to do this.

You haven’t studied color theory and you don’t need to know all of that anyway. You just want a nice set of colors that will work for your business.

I don’t blame you — color is an essential part of your visual brand.

In this post, I’m going to share my favorite tools for choosing your brand color palette. The right colors for your brand may be just a click away …

Read article …5 Free Tools for Getting Your Brand Color Palette Right

Choose your brand color palette with a simple, two-step method.

The Simplest Way to Choose Your Brand Colors in Just 2 Steps

If this, “What should my brand colors be?” question is making you nervous, I get it. It’s a scary step to choose your brand colors.

Your brand color choice has a powerful impact on how your customers perceive your business.

What if you get it wrong?

No pressure!

Here’s the good news:

Unlike designing print marketing materials, adding color to your online marketing materials doesn’t cost anything. The only cost? The time it takes you to decide what brand colors to use.

Taking time to choose your brand colors carefully is a smart investment.

One warning: Because it’s free to use, many people go overboard with color.

After all, how can you possibly choose just a handful of brand colors from the millions available?

But showing restraint when choosing a color palette is the #1 way professional graphic designers create memorable brands.

Read on to learn how it’s done!

Read article …The Simplest Way to Choose Your Brand Colors in Just 2 Steps

Why Does That Logo Cost So Much?

Logo design is in the news on a regular basis. And the story usually isn’t pretty.

Here’s how it goes:

“The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams.

And when XYZ Organization admitted the new logo cost $40,000, a protest was organized and shareholders complained loudly about “wasting funds on a frivolous expense.”

Why is it that people don’t like it when logos change?

I’m going to answer this one based on my vast experience with human nature — something that can only be acquired after you’ve lived as long as I have. 😉

Read article …Why Does That Logo Cost So Much?

Make marketing easier and faster

4 Ways to Make Your Marketing Journey Easier and Faster

Marketing your business yourself isn’t easy.

And if you’re reading BIG Brand System, chances are you have little or no marketing or design training, and you’re here so you can learn how to market your business effectively.

Over these past few months, I’ve been working on a series of guides that will provide the foundational knowledge you need to do your branding work.

And I’m very happy to announce that they’re ready today.

I feel like a proud new mom showing off baby pictures! Here they are:

Read article …4 Ways to Make Your Marketing Journey Easier and Faster

Are Your Colors Helping Your Brand?

Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials.

It doesn’t have to be, though.

First, it’s important to realize there’s an aspect of trial and error when it comes to color. It’s usually not a “once-and-done” task. You make an educated guess about your best color palette. Then you use it, get feedback, and tweak.

Don’t lock down your brand color choices until you’ve given them a test drive.

Using them in “real life” will show you if the brand colors you’ve chosen work together. You’ll see if a color is too bright, too dull, or just doesn’t work when applied to your marketing materials. If you discover something’s off, you can make adjustments until you’re happy with the result.

Above all, be sure your colors appeal to the demographic group you’re trying to reach. Try to put aside your personal color preferences, and think exclusively about the age, gender, lifestyle and motivations of your ideal customer.

Today’s video will help inspire you. Get more help with your brand colors here.

What color questions do you have for me today?

If you don’t ask, I can’t help. Take a moment and let me know what confuses you about color in the comment section, and I’ll see what I can do to clear things up.