This week marks the first in a series of ten video posts that will run on Big Brand System through August.
They feature the ten basic concepts in my Design 101 series. In this series, I’m adding short videos to explain the concepts visually. I’d love to hear what you think!
Do your marketing materials pass the three-second test?
You have just a few seconds to make an impression on your prospects.
After you’ve attracted them with your visual brand, your prospects will move on and read your words.
That’s why it’s important to understand basic design concepts if you’re going to market your business yourself.
Whether you design your materials, or you supervise a designer’s work, a basic understanding of the elements of graphic design will help you build a brand that looks good and communicates clearly.
So I ask you again: do your marketing materials pass the three-second test? Tell me about it in the comments.