Why Good Design Matters to Your Brand

This week marks the first in a series of ten video posts that will run on Big Brand System through August.

They feature the ten basic concepts in my Design 101 series. In this series, I’m adding short videos to explain the concepts visually. I’d love to hear what you think!

Do your marketing materials pass the three-second test?

You have just a few seconds to make an impression on your prospects.

The first impression is visual: your colors, fonts and overall style make the initial impact.

After you’ve attracted them with your visual brand, your prospects will move on and read your words.

That’s why it’s important to understand basic design concepts if you’re going to market your business yourself.

Whether you design your materials, or you supervise a designer’s work, a basic understanding of the elements of graphic design will help you build a brand that looks good and communicates clearly.

So I ask you again: do your marketing materials pass the three-second test? Tell me about it in the comments.

Choosing Brand Colors That Move People to Action

Color is the first visual element people notice about your brand. Before fonts, shapes, scale or design, color registers in the eyes of your prospects.

Brand colors

The biggest mistake I see, especially online, is that people aren’t brave enough about using color. They stick with black, white and grey. They don’t venture away from safe neutrals.

And that’s a shame. Because color online is free to use. You don’t have to pay anything extra to have a full color website the way you do in the print world. Color is there for the taking, and is available for everyone online to benefit from.

Read article …Choosing Brand Colors That Move People to Action

How to Choose Two Brand Colors for Your Business 1

How to Choose Two Brand Colors for Your Business

Want to make a big impression for just a small investment of time? Find two brand colors to associate with your business and your brand will suddenly be:

  • Easy to recognize and remember
  • Simple to apply consistently

Color, after all, is free to use on the web. And color printing is less expensive than ever.

But how should you go about building a color palette for your business?

With millions of colors available, where do you start?

Read article …How to Choose Two Brand Colors for Your Business

The Golden Minute: Use These Three Essential Elements that Start with Design


Capture attention in the first sixty secondsFirst impressions are visual: your viewer’s eyes are the door to the processing part of their brain.

Getting that first impression right through good design is essential if you want to engage readers long enough to absorb the rest of your information.

But if you’re trying to design a marketing piece yourself, you may not be sure how to get attention and keep it. This week’s post will show you the three areas you should focus on the make an immediate impact on your viewer.

Read article …The Golden Minute: Use These Three Essential Elements that Start with Design

Build Your Business Color Palette One Baby Step at a Time


There aren’t too many people I know who would intentionally have three children at once. Let’s face it: every time a baby enters a family, there’s an adjustment period. Existing family members need to get used to the new addition. Everyone has to adapt.

Build Your Business Color Palette One Baby Step at a Time 2

It’s easier when children are added one at a time. The new baby comes along, and family members settle into their new routines.

Why not approach your business color palette the same way?

Read article …Build Your Business Color Palette One Baby Step at a Time

Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself 3

Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself

Hi there! If you’re reading an article called “Branding for Beginners,” I’m thinking that creating a brand identity by yourself seems a little daunting to you. 

If that’s the case, I’m here to tell you that …

I’m not buying it. I know you can do this.

Why?

Because you care more than anyone else about how your brand turns out.

For more on this, see last week’s rant post, Why You Shouldn’t Trust Your Brand to Anyone Else.

If you’re ready to create a brand identity for your business but you don’t know where to start, this branding for beginners post will outline how to move forward, starting from your first baby steps.

Read article …Branding for Beginners: 5 Essential Tips for Creating a Brand Identity Yourself