Red and blue. Maroon and white. Green and yellow.
What do your high school, your favorite sports team and most major corporations have in common? Two colors. They pick two main business colors to represent their organization, and you should, too.
It’s all about restraint
When it comes to color, the best policy is to restrain your hues. It sounds counterintuitive, but if you want your business to look good, you should stick to a limited palette of colors.
There’s a good reason for this. We expect our audience to associate specific images (like our logo and colors) with our business.
The less information we give them to “learn” about us, the better the chance they’ll absorb it.