I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.
And this would happen on a weekly basis.
It wasn’t pretty. Why did I do that to myself?
Back in early 2010, I put myself in a precarious professional position. After spending decades as someone who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.
After decades running an offline business, I decided to start this site, Big Brand System.
And I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions build recognizable brands. And that anyone can learn the basic principles of both, and apply them to their business.
But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.
Systems and processes to the rescue
When you run a business by yourself, you’re acutely aware that time is limited. There’s only one of you, so you naturally start looking for ways to work more efficiently.
In my design business, everything I was able to develop a process or system for, I did. Processes made mundane tasks go faster. They freed up time for the more interesting tasks on my plate.
It wasn’t long before I developed some systems and processes for writing online content.
My content marketing strategy helped — a lot. Every time I sat down to write a piece of content, I approached it with the same set of tools, and used the same basic steps.
The words began to flow with ease. I sweated and fretted a whole lot less and began (to my surprise) to enjoy the process.
A secret too good not to share
Because I like to teach, I didn’t want to sit on this system I’d developed and not share it. I began to write posts for Copyblogger where I spelled out some of my thinking on creating content with ease.
Here are a few of them:
When I look back at the 107 (to date) posts I’ve written for Copyblogger, the site I managed, I realize that I have been working out the content for my new book as I created content for Copyblogger.
I met so many people who were baffled by content marketing. There question was always, “Where do I start? And what do I do?”
My book was written to answer these questions. And I’m happy to it’s available now!