Ready to Create Profitable Content with Confidence?

You’ve tried using content marketing on your own, but ...

content-lab-magnet-LG
  • You aren’t sure what your content should be about — you feel stuck
  • You have a bunch of unfinished drafts that you’ve never published
  • You don’t use content marketing consistently because you’re not sure that you’re doing it right
  • You can’t seem to find the time to create content and when you do, it takes forrreeevver

It’s time to enjoy the promise of content marketing without the pain.

Enroll in The Content Lab today

Consistently and easily create pro-level content marketing that you can map to a promotions calendar so it supports your business goals.

Don’t waste another ounce of time or energy creating “so what?” content! Develop the skills you need to create effective content marketing that builds your profits.

Doors close on Thursday, May 21

1-Payment Plan

Get Extra Bonuses When You Pay in Full!
$1500
$ 425 1 payment today, best price!
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
  • PLUS THESE PAY-IN-FULL BONUSES:
    Content Starters: 75 Ideas to Get Your Gears Turning
    Content Editing Training: 7 Ways to Polish Before You Publish
    Plug & Play Content Templates for About and Home Pages

6-Payment Plan

Get Started with this Easy Payment Plan​
$1500
$ 75x6 1 payment today, 5 more every 30 days
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
30-Day Satisfaction Guarantee
SECURE PAYMENT WITH…
ACCESS FOR LIFETIME OF COURSE

Imagine for Just a Moment ...

You’ve defined a unique voice that’s friendly, authoritative, and relatable. Your audience trusts you and wants to do business with you.

You’re 100% clear on what content topics to cover and you know how often to publish. Your content generates high-quality leads every day.

You have a quarterly content plan and have it mapped to revenue goals. No more “random acts of content.” You have a profitable content plan to guide you.

You’ve mastered a simple method for creating content — you look forward to it! Your content skills give you confidence that spills over into other areas of your life.

You’re ready to experience the promise of content marketing — but you’re wondering:

“How do I know what topics to create content around?”

“I’m not a professional writer/podcaster/video talent — how will I do this?”

“I’m busy — how can I find the time to create content consistently?”

“Content creation seems so random — how can I create content that leads to profits?”

I’m Pamela Wilson, author of the Master Content series of books. I know — there can be a lot of questions and confusion when you try to use content to market your business. 

If you don’t have a plan to follow, it can be easy to make some critical mistakes, head off in the wrong direction, and never see profitable results from your content marketing. 

Without guidance and support, it can be difficult to make any progress at all! That’s why I’ve created my step-by-step course The Content Lab. 

The Content Lab 6 Week Program

Hit publish and build profits

content-lab-course-mock-up-sales-page

Hit publish and build profits in The Content Lab!

1-Payment Plan

Get Extra Bonuses When You Pay in Full!
$1500
$ 425 1 payment today, best price!
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
  • PLUS THESE PAY-IN-FULL BONUSES:
    Content Starters: 75 Ideas to Get Your Gears Turning
    Content Editing Training: 7 Ways to Polish Before You Publish
    Plug & Play Content Templates for About and Home Pages

6-Payment Plan

Get Started with this Easy Payment Plan​
$1500
$ 75x6 1 payment today, 5 more every 30 days
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
⭐️ ⭐️ ⭐️ ⭐️ ⭐️

People Are Talking About The Content Lab

The Content Lab course debuted in January, 2020. Here’s what the first group of students has to say …

"I highly recommend the Content Lab ... It's a great value, too."

"I highly recommend the Content Lab. It's got tons of well-organized, easy to understand information and guidance — enough to be super helpful without being overwhelming. It's a great value, too.

I've taken other online courses and have always felt I got less than I paid for. With the Content Lab, it's exactly the opposite. Great course!"
Paige Marrs PhD
"This is the first content course that gave me real information I could apply immediately instead of hype and false promises."

"Pamela explains everything in real life terms that make it easy to digest and apply to the real business world.

This is the first content course that gave me real information I could apply immediately instead of hype and false promises.

Pamela is an excellent instructor. You really feel like she cares and wants everyone to succeed."
Lane Lucas
"I wish I'd have known what is in this course when I first started a blog many years ago. It would have saved me a lot of time and energy ..."

"I wish I'd have known what is in this course when I first started a blog many years ago.

It would have saved me a lot of time and energy and made my writing more structured and easier to follow."
Stephanie Philp
"Pamela gave us the simple steps, in order, of how we should shift our current writing to be easier to read/digest by our audience and guess what? IT WORKS!"

"My content has changed since taking the Content Lab! Pamela gave us the simple steps — in order — of how we should shift our current writing to be easier to read/digest by our audience and guess what? IT WORKS!

Pamela's videos are clear and precise, her pdfs are excellent and timeless and all the other resources she gives are 100% doable by anyone just starting or if you've written content for a while.

The class itself is easy to navigate which allows you to have fun and be creative, which is what content writing is all about."
Pamela Kamoku
"Pamela's gentle reassuring voice made me relax — not stress over the tasks!"

"Pamela's gentle reassuring voice made me relax — not stress over the tasks!

It's so helpful to have a plan that makes sense and has action steps to take and a system that covers all the pieces and parts.

The Content Planner and Master Index were INVALUABLE to audit my website. It has really helped me focus on the posts that are loved and the ones that need improvement!"
Becky Bayne
"I've been able to be more strategic and clear with how I express myself ... And I love the support you have given us, Pamela."

"It's changed the whole way I write. It has made me clearer on what it is I want to say and has helped me organize my thoughts in a more streamlined way.

I highly recommend the Content Lab.

I've been able to be more strategic and clear with how I express myself. I'm finding that I use the 7 steps each time I write a new article and it's making me more rigorous and thoughtful about how I write."
Jo Hatcher

Before

THE CONTENT LAB
  • You’re frustrated with how long it takes to create content
  • You struggle with not knowing what content to create to drive sales and profits
  • You lack confidence in the end result — maybe not even publishing it because you don’t know if it will work

After

THE CONTENT LAB
  • You know what content to create to build consistent profits in your business
  • You watch your email list and website traffic grow month after month
  • You are proud to share your content because it reflects well on your business

WEEK 1

Welcome Module

  • Pinpoint your Website Lifecycle Stage
  • Get customized publishing frequency recommendations 
  • Identify your “Content Strengths” with a simple quiz
  • Create a descriptor of your “UCV” — Unique Content Voice

WEEK 1

Module 1: Universal Content Structure

  • Discover a winning content structure that you can use to create high-quality blog posts, videos, podcasts, social media posts, and email marketing
  • Access seven in-depth lessons on writing clickable headlines, calls to action, and much more
  • Get a “Content Starter Sheet” you can use before you begin creating content

WEEK 2

Module 2: Simple Content Production Process

  • Master a simple system for creating high-quality content consistently — even if you’re “not a writer”
  • Never run out of content ideas — and stay on the right track — when you plan your content using The Content Lab’s  “Content Topic Tree”
  • Learn how to plug your content creation schedule into your own calendar so you can start implementing immediately

WEEK 3

Module 3: Build Profits with Content

  • Discover how to create a promotions calendar so you can build consistent cash flow for your business
  • Learn a simple copywriting formula that will increase the effectiveness of your promotions
  • Make your own copy of The Content Lab Promotions Calendar: Your master plan for annual, quarterly, and monthly promotions that build consistent business revenue

WEEK 4

Module 4: Track Your Content Strategy Over Time

  • Get access to a Content Planner & Master Index so you can see every piece of content, the goal, the keywords, the calls to action, the categories, etc. in a single glance
  • Use this vital document as a skimmable index of current and future content so you can leverage the assets you’ve created

WEEK 5

Module 5: Grow Your Reach with Social Media and Email Marketing

  • Learn how to drive traffic to your website content using social media, email marketing, and personal outreach
  • Get high-quality vetted resources that will help you expand the reach of your content

WEEK 5

Module 6: Repurpose Your Content to Increase Your Influence

  • Squeeze every drop of value out of your efforts when you learn simple ways to repurpose the content you create
  • Get a Content Repurposing Idea Bank so you can share your topics in a variety of formats that attract an audience from all over the internet

WEEK 6

BONUSES!

  • Access to the Bonus Lesson, SEO: How to Optimize Your Content for Search Engines, including tools and tips for finding the best keyword phrases and using them so your content gets found
  • Access to the Bonus Plug & Play Email Marketing Templates to welcome new email subscribers and share your content as it’s published

WEEK 6

“PAY-IN-FULL” BONUSES!

If you join The Content Lab today using the 1-payment plan, you get these extra bonuses in Week 6:

  • Solve the “blank page blues” once and for all when you get your copy of Content Starters: 75 Ideas to Get Your Gears Turning, VALUE: $225
  • Write copy for your two most-crucial website pages with fun Plug & Play Content Templates for About and Home Pages, VALUE: $350
  • Edit your own content to publish-ready perfection with Content Editing Training: 7 Ways to Polish Before You Publish, VALUE: $225

⭐️ TOTAL VALUE OF PAY-IN-FULL BONUSES: $800.00 ⭐️

Everyone Who Enrolls Now Gets These Extras

Support in the Private Content Lab Community

Ask questions, get answers, share your struggles (and your wins!) in our private Facebook group for a full 6 months
VALUE: $600.00

LIVE “Content Appreciation Sessions”

As a Content Lab student, you can submit your work and attend friendly, helpful, monthly content reviews (6 months’ access)
VALUE: $600.00

BONUS: SEO Module to Help Your Content Get Found

Learn a step-by-step process to find the best keyword phrases and weave them into your content to help it get found in search engines
VALUE: $100.00

BONUS: Plug and Play Email Marketing Templates

Get fun, customizable email marketing templates that will help you welcome new subscribers and send them your content
VALUE: $350.00

The total value of these EXTRAS is $1,650.00

The Content Lab closes on Thursday, May 21, 2020.

1-Payment Plan

Get Extra Bonuses When You Pay in Full!
$1500
$ 425 1 payment today, best price!
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
  • PLUS THESE PAY-IN-FULL BONUSES:
    Content Starters: 75 Ideas to Get Your Gears Turning
    Content Editing Training: 7 Ways to Polish Before You Publish
    Plug & Play Content Templates for About and Home Pages

6-Payment Plan

Get Started with this Easy Payment Plan​
$1500
$ 75x6 1 payment today, 5 more every 30 days
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
30-Day Satisfaction Guarantee
SECURE PAYMENT WITH…
ACCESS FOR LIFETIME OF COURSE
"It's 100 percent actionable advice! It's extremely clear and useful."

"I really liked how you responded to all messages on Facebook. I liked the Plug & Play templates. Videos were short but super useful.

It's a 100 percent action-oriented course with lots of useful templates from a seasoned and trusted authority.

I've completed many online courses on different platforms, but this course definitely stands out from the crowd. It's 100 percent actionable advice! It's extremely clear and useful."
Csaba Vadadi-Fülöp
"Pamela's process established a method to more easily create better content."

"Pamela's helpfulness and relaxing tone were beneficial. Some courses speed through the content and get distracted in their own stories which can be annoying. Pamela stayed on target and in focus. That was very helpful.

In short, Pamela's process established a method to more easily create better content."
Dahlia Benaroya
"The Content Lab course is putting so many things in place for me and is filling-in a lot of gaps."

“I just want to tell you how impressed I am with this course. The information and the way it's delivered in the Content Lab are outstanding.

I love how it rolls out in stages. You thought of everything.

The Content Marketing Course is putting so many things in place for me and is filling-in a lot of gaps. Thank you for rescuing me from the jungle of too-much-information-out-there.”
Nia Carter

Here’s Why The Content Lab Works [Save These Dates]

The student success rate for The Content Lab is high. That’s because the training is delivered with a “secret sauce” combination you won’t find elsewhere …

You get ongoing access to the course materials and an opportunity to get your content reviewed every month.

Our live monthly content reviews are called “Content Appreciation Sessions.”

They happen at 4 pm Eastern on the last Tuesday of each month and are hosted by Pamela Wilson, author of Master Content Marketing and Master Content Strategy. 

Send in your most-recent published content for review, or watch and learn as other students get live reviews of their content. All Content Appreciation Sessions are recorded and you do not have to be present to participate.

The Content Lab course rolls out over six weeks 

Here’s what you can look forward to:

  • IMMEDIATELY | Welcome Module & Module 1, Universal Content Structure
  • WEEK 2 | Module 2, Simple Content Production Process 
  • WEEK 3 | Module 3, Build Profits with Content
  • WEEK 4 | Module 4, Track Your Content Strategy Over Time
  • WEEK 5 | Module 5, Grow Your Reach with Social Media and Email Marketing
  • WEEK 6 | Module 6, Repurpose Your Content to Increase Your Influence, All bonus content releases

Enjoy the Promise of Content Marketing Without the Pain

It’s time to stop spinning your wheels and start profiting from your content marketing — even if you’re “not a writer.”

Look — I get it. 

There’s a LOT of free information about content marketing already on the internet. (I know — I wrote a lot of it!). Plus, I’ve written two popular books about content marketing:

Master-Content-Boxed-Set-crop

In case you’re wondering, The Content Lab course references some of the concepts covered in my books. 

But the Master Content books are just a starting point.

The Content Lab builds on the concepts introduced in the books and delivers robust additional tools, guidance, and support.

The focus of The Content Lab?

To help you create content that leads to profits.

This is not a course about creating content for content’s sake. Everything you’ll learn will help you become an efficient, effective content creator — even if you’re “not a writer.”          

Are You Wondering?

“I’m feeling so overwhelmed right now — I don’t have time for this”

Hover to see the answer!

Feeling overwhelmed?
Baby steps will help you feel better.

In The Content Lab, you'll learn a step-by-step approach to content marketing. Need to take a break? You get access to the materials for the lifetime of the course. Take small steps now and master a new skill that you'll use for the rest of your life.
JOIN NOW

“I don’t have a blog/podcast/video series/website yet so I can’t do this.”

Hover to see the answer!

Good news!
The Content Lab is a great place to start.

You don’t even have to have a website to begin mastering content marketing. Plus, if you pay in full you’ll get access to my fun “Plug & Play” templates for writing your Home and About pages — a nice kickstart to your new website!
JOIN NOW

“I don’t feel ready to put my ideas ‘out there’ yet.”

Hover to see the answer!

Oh my friend ...
I remember that feeling!

We embrace the spirit of experimentation in The Content Lab — that’s why it’s called a “Lab.” It’s a place to learn, experiment, and grow with a group of like-minded colleagues. I can’t wait to help you gain the confidence you deserve.
JOIN NOW

The Content Lab closes on Thursday, May 21, 2020.

1-Payment Plan

Get Extra Bonuses When You Pay in Full!
$1500
$ 425 1 payment today, best price!
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
  • PLUS THESE PAY-IN-FULL BONUSES:
    Content Starters: 75 Ideas to Get Your Gears Turning
    Content Editing Training: 7 Ways to Polish Before You Publish
    Plug & Play Content Templates for About and Home Pages

6-Payment Plan

Get Started with this Easy Payment Plan​
$1500
$ 75x6 1 payment today, 5 more every 30 days
  • HERE'S WHAT YOU GET:
  • 6 Modules that build your content confidence week by week
  • Captioned videos, worksheets, and custom content tools
  • Support in our private Content Lab community for 6 months
  • Access to monthly LIVE content reviews for 6 months
  • BONUS: Best Practices for Search Engine Optimization (SEO)
  • BONUS: Plug & Play Email Marketing Templates
“The pacing of the course was perfect for allowing me to get a clear understanding of the content without feeling overwhelmed.”

"The course delivered a significant amount of value over and above the cost. I loved the additional resources/examples Pamela included with the course. The pacing of the course was perfect for allowing me to get a clear understanding of the content without feeling overwhelmed.

I've spent a lot of money on courses that didn't deliver the kind of value for the money that The Content Lab did."
Martin Pigg
"The Unique Content Voice concept and application resonates deeply and has had a BIG impact on me."

"I now feel that everything I do IS content. AND that the content I put out there is a reflection of my Unique Content Voice. Which helps me say true to my voice as I post/share things.

The Unique Content Voice concept and application resonates deeply and has had a BIG impact on me. Discovering one's UCV is a game changer. It flips the idea of what content 'should' look like to 'I get to discover, create and bridge the gap' between the my core identity and core audience."
Dawn Kotzer
"When (the course) started the world was in a different place. Knowing there is a community of people trying to achieve similar goals is helpful."

"I enjoy the Content Appreciation Sessions and look forward to having mine reviewed. It was interesting to hear your input to other members.

When it started the world was in a different place. Knowing there is a community of people trying to achieve similar goals is helpful."
Jennifer Neily

Answers to Frequently Asked Questions

You can take the course at whatever pace works for you — most students can work through the materials in 1-3 hours per week.

No — you just need to show up with a desire to create content marketing that leads to profits and be willing to spend time mastering the material.

The course begins the moment you register. New modules will open up every week for the next five weeks — watch your inbox for links to the new content as it becomes available.

I don’t recommend this — you need time between modules to implement what you’re learning. But if you have a time constraint and must consume the course content quickly, respond to any of the course emails and ask us to unlock the full course. It’s not what I recommend but I’m happy to accommodate you.

Yes, you get access to all the course materials (and future course updates) during the lifetime of the course — and it’s not going anywhere.

None — this is a digital course and you just need internet access to watch the videos and use the materials.

You get access to our private Content Lab Facebook group for six months. I’m there answering questions and sharing resources every day. Plus, you’ll be invited to our private group content reviews — the Content Appreciation Sessions — for six months after you join the program. If you want to continue to get access to the community and our live events, you’ll be offered the opportunity to continue when your access is about to expire.

This course does feature some of the concepts covered in my books. But they’re just a starting point. The Content Lab delivers a generous group of additional tools, guidance, and support. Everything you’ll learn will help you become an efficient, effective content creator — even if you’re “not a writer.”    

I stand behind this course with a 30-day no-risk money-back guarantee. Just respond to any of the course emails before the 30 day period has passed and we’ll take care of your refund within 24 hours.

I know times are tough right now, so The Content Lab now offers an extended 6-month payment plan to help spread out the cost and make it accessible to as many people as possible. Get the details here.

Pamela Wilson is an online educator, speaker, and business coach. Her bestselling Master Content series of books have helped content creators at every stage of their journey to master the full potential of content marketing today.

Join Pamela Wilson, online educator and author of the “Master Content” books, inside The Content Lab

“I can’t wait to work with you inside my course, The Content Lab. You’ll get my personal attention and guidance so you can create content marketing that builds an engaged audience and creates revenue for your business.”

I’m Pamela Wilson. I’m the author of two best-selling books on content marketing, Master Content Marketing and Master Content Strategy.

You may know me as the founder of BIG Brand System, the website I started in 2010.  

You may also know me for my work with Copyblogger, where I was the Executive Vice President of Educational Content. Copyblogger is an industry leader in content marketing. 

I was not a writer when I started — not even close.

But over the years, I gained confidence as a content marketer. 

That confidence happened because I figured a few things out. The Content Lab is where you can master my approach so you can enjoy all the promise of content marketing — without all the pain. Join me!