Is easier content marketing even possible? It is now. But it didn’t used to be …
I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.
And this would happen on a weekly basis.
It wasn’t pretty. Why did I do that to myself?
Well, I was on a mission …
Back in early 2010, I put myself in a precarious professional position. On purpose.
After spending decades as a designer who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.
And after decades running an offline business, I decided to start this online business, BIG Brand System.
I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions help you build a recognizable brand.
I knew for sure that anyone can learn the basic principles of both, and apply them to their business.
But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.
Somehow, I needed to come up with a process for easier content marketing — because I was juggling my old business, my new business, a family, a life …