Copywriting & Content Marketing

Content Marketing Mistakes: Why Bad Content is Good for All of Us

It’s easy to make content marketing mistakes, especially when you’re first using online content to promote your business.

People like you and me — people who actually care about the audience we want to reach with our content — can come out winning when bad content marketing proliferates.

Why?

Because we know better.

Let’s start by looking at content marketing mistakes straight in the eye with an unflinching gaze …

The most common content marketing mistakes:

  1. Unfocused content that rambles on and on
  2. Content that looks like a big, unbroken “wall of text”
  3. Overtly promotional content that reads like a sales brochure
  4. “Lite” content that is too short on details to be useful
  5. Content that’s unoriginal or (even worse) boring
  6. Visually dull content with zero images of any kind

You’ve seen these mistakes. Maybe you’ve made them yourself from time to time.

Truth is, in 2020, it’s more challenging than ever to stand out online.

I believe bad content is a good thing for those of us who truly care.

You see, there’s a process of natural selection happening right under our noses online.

And those of us who take the time to learn a process for creating consistent, high-quality content that genuinely serves our audience?

We’re going to come out on top of the evolutionary heap.

Choose to avoid making content marketing mistakes

There are two types of people creating content on the internet today:

  • People who create high volume, low-quality content. These people aren’t getting results the way they used to. And …
  • People like you and me, who genuinely care about the audience we want to attract. We’re willing to put in some time and effort to create content that stands out.

I know you care.

Read article …Content Marketing Mistakes: Why Bad Content is Good for All of Us

How to Succeed With Your Online Business: Start with These 17 Free Resources

Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

Overwhelmed dog

You’re in very good company.

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with a free quiz that will clarify your best next steps, free worksheets, two free workshops, and more.

All in all, there are more than 17 free online business resources on this page, divided into the categories below.

Ready to find how to succeed with your online business — without feeling overwhelmed?

Read article …How to Succeed With Your Online Business: Start with These 17 Free Resources

A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …A Step-by-Step Guide to Creating Product Names Your Customers Will Love

How to write website content, even if you're a beginner

The Complete Beginner’s Guide to Starting Your Website Content

You have a brand-new website. Congratulations!

You may be wondering exactly how to write website content, though.

It’s a big job. Where do you start?

First, it’s important to understand the difference between static, unchanging website pages like your: 

  • Home page
  • About page
  • Contact page
  • Commerce-style pages like Store, Products, Services, or Work with Me

And website pages that update frequently like your:

  • Blog or podcast content

As we tackle this topic of how to write your website content, we’re going to focus on getting your static pages created first. We’ll get them done, published, and working for you, and then we’ll work on how to write a blog post and other frequently published content.

Read article …The Complete Beginner’s Guide to Starting Your Website Content

A new way to think about the best blog post length

A New Way to Think About the Best Blog Post Length

Content creator friend, if you’ve wondered, “How long should a blog post be?” and  your blog post length questions have you all stressed out, I need to ask you a BIG question.

Can we get real for a sec?

The only kind of content that works for your business is the kind that’s published.

Period, full stop.

The #realtalk about the ideal blog post length is this:

  • Imaginary content doesn’t count
  • Content plans, outlines, or first drafts won’t help you
  • Your content strategy won’t do a thing until your planned content is live

In this article, we’re going to take three things into account:

  1. You
  2. Your readers
  3. Your rankings

You may have written content to rank in search engines. You may have written blog posts with your readers in mind. But have you added yourself to the equation?

In the end, your content is:

  • Created by you — and your health and wellbeing matter
  • Consumed by your audience — your content should be thorough enough to meet their needs
  • Found by your prospects — your content needs to rank in search engines so it’s found

We’re going to tackle these in reverse order, starting with the basics of writing content that gets found by the people you want to attract.

Read article …A New Way to Think About the Best Blog Post Length

Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

The content formatting examples you’re about to see can transform the pages of your website.

Sounds like a bold promise, doesn’t it?

Here’s the thing …

You pour hours into researching, writing, polishing, and promoting your content.

But if you want people to actually read and absorb those words you’ve written, you must master content formatting.

You need a blog format that’s easy to skim and pleasing to the eyes.

How to make a sensational first impression with your blog format

The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple online content formatting examples will help you design a blog post or website page that looks inviting, engaging, and authoritative.

It doesn’t take long to format your blog content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website and blog content like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page