Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

The content formatting examples you’re about to see can transform the pages of your website.

Sounds like a bold promise, doesn’t it?

Here’s the thing …

You pour hours into researching, writing, polishing, and promoting your content.

But if you want people to actually read and absorb those words you’ve written, you must master content formatting.

You need a blog format that’s easy to skim and pleasing to the eyes.

How to make a sensational first impression with your blog format

The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple online content formatting examples will help you design a blog post or website page that looks inviting, engaging, and authoritative.

It doesn’t take long to format your blog content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website and blog content like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

The Content Marketing Lifecycle: What to Expect as Your Website Grows

My third book — Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish is now available and the content marketing lifecycle is an overarching theme.

It’s a companion to my first book, Master Content Marketing

Master Content Marketing is about how to get your content created. Master Content Strategy is about how to map out a sustainable content strategy that moves you closer to your business goals.

In today’s post, I’m sharing a chapter from the book which explains one of its core concepts — the Lifecycle Approach to Content Strategy.

It’s not easy to link to resources in a book — but in this article, I was able to link to lots of additional resources for you to explore. Enjoy!

Learn more about Master Content Strategy.

Learn more about the content marketing lifecycle here: https://www.bigbrandsystem.com/mcs/

Back in the last millennium, I found myself expecting my first child.

It was an exciting and confusing time. In the process of growing a baby, your body does all these strange things! Foods you once loved suddenly disgust you. Smells you enjoyed begin to make you queasy. And you crave weird things you’ve never craved before.

I was living far away from my mother and any female relatives, so I had no one to confide in. In the midst of the week-by-week upheaval, I found consolation in a book called What to Expect When You’re Expecting.

It was chock-full of (almost) too much detail about every month of pregnancy. It gave context to the changes I was experiencing as my child grew and developed — it helped me realize they were all normal. Knowing that these strange changes were something every mother lived through helped me take the changes of pregnancy in stride. It was all part of my new reality and completely normal.

In this book, we’re going to take a What to Expect… approach to content strategy. The more I thought about how to teach this topic, the more I realized that there’s no single approach to content strategy that will work for every type of business.

This is how the content marketing lifecycle approach was born.

Instead, it’s most useful to think about content strategy as something that evolves over time, during the lifecycle of your website as it grows and develops. I’m going to approach this topic from what you — as a content creator — can expect as you manage your website through its stages of growth.

Read article …The Content Marketing Lifecycle: What to Expect as Your Website Grows

How to create content upgrades that grow your email list

How to Profit from Your Email List with Content Upgrades

Wondering how to create an email list that actually builds profits … not just names in a database?

Content upgrades are the answer.

Content upgrades are the perfect example of the 80/20 Rule in action.

The 80/20 rule, or Pareto Principle, states:

“Roughly 80% of the effects come from 20% of the causes.”

When it comes to how content upgrades can help you profit from your email list, I think it’s closer to 90/10.

Content upgrades are effective because they’re:

  • Easy to create
  • Irresistible to your audience
  • Build highly targeted prospect lists
  • Allow you to make offers that you know people want

Let’s get down to defining a content upgrade before we proceed.

What is a content upgrade?

A content upgrade is a small-but-valuable bit of information that you offer inside a larger piece of content.

The best content upgrades:

  • Are easy to consume (and create)
  • Offer tips, resources, or information that can be put to use immediately
  • Complement and expand on the content where they’re featured

If that’s still not clear, later in this article you’ll find lots of content upgrade examples you can try for yourself.

Read article …How to Profit from Your Email List with Content Upgrades

5 Easy Steps to Create Stunning Content Marketing Images [Examples]

Content marketing image examples are all around us …

Just look at social media platforms these days to see that visual content marketing is on the rise.

Words are great. So is video and audio.

But images? They communicate fast …

Images are processed in the blink of an eye — 13 milliseconds, according to recent research presented in an MIT study.

When you’re coming up with content marketing ideas, are you thinking visually? Are you remembering to include image creation in your content marketing plans?

If you’re not, you’re effectively ignoring a fast track that goes straight to the brains of your audience members.

Yikes!

All images communicate fast, but the kind of images I’m going to cover in this article are what I call “signature branded images.”

You can think about them as “engagement images.”

No, not this …

Content marketing image engagement isn't this

This is what we’re aiming for …

Content marketing image engagement looks like this

We want our prospects and customers to be pulled right into our content because of the images we add.

Our goal is to use images to:

So … how can you make these “engagement images” a part of your content marketing strategy?

Read on for content marketing image examples and tips you can use right now.

Read article …5 Easy Steps to Create Stunning Content Marketing Images [Examples]

Homepage Design Ideas: How to Make Money from “Hello”

This article features homepage design ideas that will help you get this response from people who land on your website:

Because really, isn’t that the effect we want?

We want our site visitors to say:

  • “I’m homeGet homepage design ideas with this free guide from BIG Brand System! This is the place I’ve been searching for.”
  • “This site was designed just for me!”
  • “After a long search, I have found my people.”

Wondering how to design a homepage that has that kind of impact? It’s easier than you think.

In How to Create a Homepage for Your Online Business, I shared exactly what is the best content to put on your homepage.

We covered the three essential elements every effective homepage features. They are:

  1. A high-impact website tagline
  2. A clear path to find out more
  3. An invitation to stay connected via email

Today’s article is going to share homepage design ideas so those three elements have maximum impact.

First off, let’s answer the obvious questions …

Read article …Homepage Design Ideas: How to Make Money from “Hello”

Man at computer: Content Marketing Strategy, How to Share Your Valuable Expertise

Content Marketing Strategy: How to Share Your Valuable Expertise

Sorry to be the bearer of bad news— but the following approach is not a viable content marketing strategy …

“Let’s throw some pasta at the wall and see what sticks …”

A random content marketing approach will make you want to give up long before you ever see results from your hard work.

Why? Well …

As the unmistakable Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”

Yogi wasn’t talking about content strategy, but he could have been.

Without a content marketing plan in place, you will go to a lot of effort and may not see any results at all.

Today’s post will help you create a simple, easy-to-follow content marketing strategy that adapts to your business life cycle.

Planning your content with your business life cycle at the forefront is the key to content marketing strategy success.

Read article …Content Marketing Strategy: How to Share Your Valuable Expertise