How to create content upgrades that grow your email list

How to Profit from Your Email List with Content Upgrades

Wondering how to create an email list that actually builds profits … not just names in a database?

Content upgrades are the answer.

Content upgrades are the perfect example of the 80/20 Rule in action.

The 80/20 rule, or Pareto Principle, states:

“Roughly 80% of the effects come from 20% of the causes.”

When it comes to how content upgrades can help you profit from your email list, I think it’s closer to 90/10.

Content upgrades are effective because they’re:

  • Easy to create
  • Irresistible to your audience
  • Build highly targeted prospect lists
  • Allow you to make offers that you know people want

Let’s get down to defining a content upgrade before we proceed.

How to Profit from Your Email List with Content Upgrades 1
What is a content upgrade?

A content upgrade is a small-but-valuable bit of information that you offer inside a larger piece of content.

The best content upgrades:

  • Are easy to consume (and create)
  • Offer tips, resources, or information that can be put to use immediately
  • Complement and expand on the content where they’re featured

If that’s still not clear, later in this article you’ll find lots of content upgrade examples you can try for yourself.

Read article …How to Profit from Your Email List with Content Upgrades

5 Easy Steps to Create Stunning Content Marketing Images [Examples] 2

5 Easy Steps to Create Stunning Content Marketing Images [Examples]


Content marketing image examples are all around us …

Just look at social media platforms these days to see that visual content marketing is on the rise.

Words are great. So is video and audio.

But images? They communicate fast …

Images are processed in the blink of an eye — 13 milliseconds, according to recent research presented in an MIT study.

When you’re coming up with content marketing ideas, are you thinking visually? Are you remembering to include image creation in your content marketing plans?

If you’re not, you’re effectively ignoring a fast track that goes straight to the brains of your audience members.

Yikes!

All images communicate fast, but the kind of images I’m going to cover in this article are what I call “signature branded images.”

You can think about them as “engagement images.”

No, not this …

Content marketing image engagement isn't this

This is what we’re aiming for …

Content marketing image engagement looks like this

We want our prospects and customers to be pulled right into our content because of the images we add.

Our goal is to use images to:

So … how can you make these “engagement images” a part of your content marketing strategy?

Read on for content marketing image examples and tips you can use right now.

Read article …5 Easy Steps to Create Stunning Content Marketing Images [Examples]

Homepage Design Ideas: How to Make Money from “Hello” 3

Homepage Design Ideas: How to Make Money from “Hello”


This article features homepage design ideas that will help you get this response from people who land on your website:

Homepage Design Ideas: How to Make Money from “Hello” 4

Because really, isn’t that the effect we want?

We want our site visitors to say:

  • “I’m homeGet homepage design ideas with this free guide from BIG Brand System! This is the place I’ve been searching for.”
  • “This site was designed just for me!”
  • “After a long search, I have found my people.”

Wondering how to design a homepage that has that kind of impact? It’s easier than you think.

In How to Create a Homepage for Your Online Business, I shared exactly what is the best content to put on your homepage.

We covered the three essential elements every effective homepage features. They are:

  1. A high-impact website tagline
  2. A clear path to find out more
  3. An invitation to stay connected via email

Today’s article is going to share homepage design ideas so those three elements have maximum impact.

First off, let’s answer the obvious questions …

Read article …Homepage Design Ideas: How to Make Money from “Hello”

Man at computer: Content Marketing Strategy, How to Share Your Valuable Expertise

Content Marketing Strategy: How to Share Your Valuable Expertise

Sorry to be the bearer of bad news— but the following approach is not a viable content marketing strategy …

“Let’s throw some pasta at the wall and see what sticks …”

A random content marketing approach will make you want to give up long before you ever see results from your hard work.

Why? Well …

As the unmistakable Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”

Yogi wasn’t talking about content strategy, but he could have been.

Without a content marketing plan in place, you will go to a lot of effort and may not see any results at all.

Today’s post will help you create a simple, easy-to-follow content marketing strategy that adapts to your business life cycle.

Planning your content with your business life cycle at the forefront is the key to content marketing strategy success.

Read article …Content Marketing Strategy: How to Share Your Valuable Expertise

Repurposing Content: 5 Simple Ways to Get Remarkable Reach 5

Repurposing Content: 5 Simple Ways to Get Remarkable Reach


“Pamela, writing content is hard enough. What do you mean by ‘repurposing content?'”

Lightbulb representing ideas to repurpose your content and maximize reach

Oh, my friend. We are about to have some fun!

Today, I’m going to introduce a way you can maximize the impact and reach of every piece of content you create with a simple content repurposing workflow.

It’s easy when you have repurposing in mind from the very beginning of your content marketing workflow.

(That’s my secret goal here — to get you thinking about repurposing from the start.)

You’re about to discover:

  • The benefits of repurposing content: Time to get excited about all the reach you’re about to experience!
  • A simple content repurposing strategy: It starts while you’re mapping out your content backbone.
  • Content repurposing examples: You don’t have to try them all — I’ll give you lots of options to choose from and you can pick just a few to explore.

Master Content Marketing bookFirst, let’s state the obvious: If you’re having trouble getting content created, grab your very own copy of my book Master Content Marketing. It will help you structure and create content that attracts an audience and grows your business. The structure you’ll learn will make repurposing content much faster!

Once you’re comfortable with the basic content creation process, it’s time to maximize the impact your content has in the world.

It’s a noisy place here on the internet, and these content repurposing tips will help get your content in front of more people — in more places — so you can drive traffic back to your online business.

Before we start, you may have a few questions. Let’s get those answered. 🙂

Read article …Repurposing Content: 5 Simple Ways to Get Remarkable Reach

How to boost conversions with your online offer

4 Simple Ways to Boost Conversions — and Trust — in Your Online Offer


Maybe if we could all meet face-to-face and shake hands when we made a sale, conversions for your online offer would soar.

Two men shaking hands and closing a sale

But as it stands — and until virtual reality gets a whole lot better — our online businesses must build trust virtually if we want to boost conversions and sell more of our products and services.

Fortunately, there are proven techniques. And they aren’t especially difficult to implement.

But there is one important rule to remember as you learn these techniques:

It’s crucial to use all four techniques any time you make an offer online.

There’s strength in numbers!

And using every one of these methods on your sales pages creates a “trust sandwich” with layer upon layer of reasons that help your prospects feel secure handing over a credit card number.

Ready to discover the four simple techniques you can use to build trust and boost conversions with your online offers?

Read article …4 Simple Ways to Boost Conversions — and Trust — in Your Online Offer