Building a Profitable Brand Happens in 3 Steps

1. DISCOVER your brand personality

Your brand personality — once you know it — determines how you’ll present your business with both verbal and visual elements. It sets the tone, the voice, and the look of your brand.

Before you can build a brand, it’s important to define your brand personality. Fortunately, this step takes less than five minutes to complete.

DISCOVER your brand personality with this quiz

2. BUILD your unforgettable brand

Your unforgettable brand consists of verbal elements (your written messages) and visual elements (your colors, fonts, and image style).

When you weave together high-impact verbal and visual elements and apply them consistently, your brand will be cohesive, memorable, and profitable.

BUILD your unforgettable brand

3. PROFIT from your brand

A profitable brand is an organic, living thing.

Once you’ve built your brand, you’ll profit from it when you construct a profitable online presence using the five elements you’ll learn about on the page below:

PROFIT from your brand


Pamela WilsonLet’s stay in touch

Since 2009, the Weekend Digest has delivered the best links from around the web so you can learn more about how to build and profit from your brand.

It arrives on Saturday mornings and is a smart way to boost your marketing know-how while you sip your morning beverage.

When you sign up to stay in touch with the Weekend Digest, you get the free ebook, How to Brand Anything: Your Business, Your Idea, Yourself.

Add your name below to get the Weekend Digest — it’s free, fun, and quick to read. You’ll get How to Brand Anything delivered to your inbox when you sign up!