1. DISCOVER your brand personality
Your brand personality — once you know it — determines how you’ll present your business with both verbal and visual elements. It sets the tone, the voice, and the look of your brand.
Before you can build a brand, it’s important to define your brand personality. Fortunately, this step takes less than five minutes to complete.
2. BUILD your unforgettable brand
Your unforgettable brand consists of verbal elements (your written messages) and visual elements (your colors, fonts, and image style).
When you weave together high-impact verbal and visual elements and apply them consistently, your brand will be cohesive, memorable, and profitable.
3. PROFIT from your brand
A profitable brand is an organic, living thing.
Once you’ve built your brand, you’ll profit from it when you construct a profitable online presence using the five elements you’ll learn about on the page below:
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