Good Idea? Bad Idea? You Tell Me

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There’s a problem with online business — and I’d like to help solve it.

Online business can be lonely — and confusing.

It’s tough to find people to talk to who understand what you’re trying to accomplish.

When I first started Big Brand System, I got used to seeing people’s eyes glaze over when I explained my business is online. No one I knew understood anything about how online businesses worked.

Read article …Good Idea? Bad Idea? You Tell Me

How to Make an Irresistible Online Offer

You have this thing you’re really proud of — and you want to sell it online.

It might be:

But there’s a tiny problem …

You can’t see your prospects. You can’t talk to your prospects.

You can only reach them through a screen.

Plus, it’s possible you’ve never offered anything for sale online before, so the whole exercise feels new and strange.

Or maybe you have made online offers, but the results were — shall we say anemic?

(Let’s stick with that so we can keep the language clean around here.)

The rules are different online

Irresistible online offers utilize the same set of elements. You’ve seen them. You may have taken action because of them!

And once you know what they are, you can use them to create your own offer that cannot be refused.

Read article …How to Make an Irresistible Online Offer

Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Today’s article on email marketing best practices is long and thorough.

The good news?

You can watch the Email Best Practices video at the end to boost retention after you’ve read the information here.

Email marketing can be absolutely mortifying.

Why?

Because any mistake you make in your email marketing goes out to hundreds, thousands — sometimes tens of thousands of people all at once.

And you can’t take it back.

It sits there as a witness to your imperfections, glowing on screens across the world.

Email marketing mistake
Here’s my face when I realize I sent an email with a mistake.

My personal email marketing Hall of Shame

Mistakes with email marketing? I’ve made a few. Here’s a sample:

Read article …Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Membership site advice

Do You Have What It Takes to Profit from a Membership Site?

Membership sites offer the best of times and the worst of times.

Believe me, I know.

Back in 2010, my first foray into profiting from my online business was a member site I created called My Big Brand System.

I learned everything I could about creating membership sites from Teaching Sells, a course I took from the team at Copyblogger.

To be perfectly honest, running that membership site was not an entirely positive experience for me.

Here’s what I loved about my member site:

  • Sharing a topic I was passionate about with an interested audience of adult learners
  • Serving the community that gathered around my information: they were amazing
  • Seeing the recurring income that began flowing into my business

Here’s what I did not love about it:

Read article …Do You Have What It Takes to Profit from a Membership Site?

How to focus on a new target audience

How to Focus Your Business on a New Target Audience

I was in the middle of a first coaching session with “Brenda” not long ago when I heard her say a phrase that made my warning sign go off.

It sounded something like this:

“I want to help people who don’t understand what (my offering) can do for them.”

It’s not the first time I’ve heard a similar statement from a coaching client.

As a matter of fact, I hear it so often I now have a name for this concept — I call it the “halo effect.”

And when people suffer from it, they can end up focusing on the wrong target audience for years. Sometimes this one mistake — made early on — can make it impossible to build a profitable business.

I have a resource for you in this article — a checklist that will show you how to pivot your business to a new audience.

Read article …How to Focus Your Business on a New Target Audience