One of the biggest stumbling blocks people encounter when they try to do their own marketing is that they don’t know where to start. Is that where you are right now?
The first step to marketing your business is knowing who you want to reach
It’s simple, really. Start by gaining a deep understanding of the people you want to reach — define your target market.
Because if you don’t, your marketing will be scattered.
One piece may hit your target, but another will be way off.
And, more importantly, your ideal customer won’t know your business has a solution for them. Because your marketing won’t reach them.
Don’t spin your wheels — time is too precious!
Watch the video above and discover how to hone your ideal customer description. And read on to learn more about how to define your target market!
Is this a once-and-done deal?
Wouldn’t it be nice to think through your ideal customer avatar once and be done with it? But alas, that’s not the way it works.
In the early days, you may not have any real customers. If that’s your situation, you’ll need to make an educated guess about who will be most interested in what you plan to offer.
Get to know this “invisible customer” as well as you can. Then, stay curious.
In the future, as real, live customers show up and start interacting with your business, you can allow your perception of your ideal customer to grow and change.
And ideal customer description that’s based on actual customers will always be more accurate and helpful than one that’s based on a dream!
Reach your target market with beautiful branded images
The internet has become a visual medium. Images cut through the noise and communicate directly to your target market.
Not a designer? It’s OK. I’ve got you covered!
My free on-demand images workshop will show you how to create high-impact images that make your target market sit up and take notice. When you use these images on your website, in ads, on social media, and in your email marketing … your ideal customer will remember your brand!
Click below to register and you can start watching this presentation in the next few minutes. 🙂