You have a wonderful, targeted marketing message. It’s well crafted, every word is considered carefully, and it’s written with impeccable spelling and grammar.
And yet, you’re not making the sales numbers you want. You don’t get the traffic your web site needs. What’s missing?
Grab them by the eyeballs
Every time you communicate, you have the chance to make a good impression. If your message looks amateur, you lose sales because you never have the chance to start a conversation with your prospective customer.
With so many competing messages out there, yours has to stand out. You may not have the budget to pay a designer or advertising agency to create marketing materials for you. What can you do?
Make your brand big
Mastering the basic rules of design is an investment that sets your business apart from your competition. Your materials look more professional, they make you proud, and because they communicate clearly, they produce profit. Your business grows!
Design can be learned (and it’s fun)
Once you understand the basic rules of good design, everything you do – from setting up a letter on a piece of paper, to putting together a blog or web site – will look better. Design is about communicating clearly, so when you harness its power, your marketing materials will work better.
You don’t have to be “artistic” to learn how to master design. There are rules, and there’s practice. Learn the rules, put them into practice, and you’ll see results.
This is the introduction to a series of ten lessons called “Design 101.”
The next lesson will be about getting to know your audience so that you can reliably reach them with targeted messages that get response.